WhatsApp Chatbots
Build Advanced Conversational WhatsApp Chatbots with our easy to use and scalable API’s or make use of our inbuilt Smart Replies powered by AI or use No Code Flow builder to automate your business communication through WhatsApp.
WhatsApp Official Business Solution
Engage Customers Like Never Before on WhatsApp
Scalable, Reliable & Affordable Fully Managed WhatsApp Official Messaging Solution, we take care Onboarding, Support, Integrations, Billing and fully managed services
Facebook Approved ISV
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Why Official Whatsapp Account?
Truly Reliable & Highly Scalable Official Messaging Solution
Use Your Number
User your existing landline, toll-free or mobile number
Highly Scalable
250+ Through Put Per Second (TPS) with 99.5% Uptime
Rich Messaging
Supports all type of media files including contact, location
Message Insights
Get Delivery & Read* Reports and Configure Fall Backs
Proactive Messaging
Start Conversation with Users using WhatsApp Approved Templates
100% Official
Your number is Officaly Authorised by WhatsApp. Liberal Blocking
*Read receipt will not generate if users privacy is on
Message Content Types
Beyond regular chat capabilities, WhatsApp offers a multitude of messaging types, enhancing businesses' abilities to interact intuitively with customers.
This variety in communication methods facilitates more engaging and personalized customer experiences.
Text
The classic only text messages combined with emoji’s
Images
The best way to visually represent your brand with Images
Videos
Tell the story in a much better way with Videos
Audio
Speed up the conversation with audio files
Document
Provide instant quotation and invoices as attachments, supports wide range of formats
Location
Let customers reach you quickly to your offices, exhibitions centre or any location.
Contacts
Hassle free contact sharing with anyone
Stickers
Add fun into the conversation with your own branded creative stickers
Quick Reply Buttons
Present users with upto 3 quick reply buttons to get more engagements and seamless experience. As per WhatsApp survey that a user is 30% more likely to engage to a message having buttons
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Call 2 Actions Buttons
Configure upto 2 Call 2 Actions buttons which allows users to take actions like Tracking A Order which redirects to your tracking page or any web application or reach your call centre using the Phone Number button
Supports Only through Templates
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List Menu
Using list message business can send a menu as message with upto 10 lists or choices separated by optional section and header, a great feature to showcase product category, recent orders, saved card details, faq etc
This type of message offers a simpler and more consistent way for users to make a selection when interacting with a business
Read More
All in One
Business
Operating System
The one-stop complete business automation
solution for your business
Teambox
Your Customer’s & Team United through a Unified Inbox Integrated Seamlessly with WhatsApp, Instagram & Facebook Messenger.
Read MoreSmart Replies
Keep your Business Open 24 x 7 With our Artificial Intelligence (AI) & Machine Learning (ML) Chatbots. Seamless Integration with ChatGPT
Read MoreBroadcaster
Send Personalised WhatsApp & Emai at Scale, Upload From Excel Sheet, Segmentation, and much more.
Read MoreDrip Campaigns
Convert Prospect to Customers by engaging them through a series of automated WhatsApp & Email messages at the right time.
Read MoreNo Code Flow Builder
Build a complex chatbot and workflow with our no-code drag-and-drop flow builder to automate most of your repetitive tasks.
Read MoreModular CRM
Experience the industry's first self-driven CRM, eliminating the need for your employees to input data and integrating effortlessly with all data sources.
Read MoreConnector
Connect Picky Assist & WhatsApp with 5000+ App. Multiple Steps, Filters, Delay, Formatter & Actions.
Read MoreWhy Picky Assist ?
We know there are competitors in the market and winning the customer’s heart is possible only by answering “Why Picky Assist?” below are the answers for you;
WhatsApp
Approved ISV
Picky Assist is an WhatsApp Approved ISV (Independent Software Vendor) working directly with multiple BSP (Business Solution Provider) to onboard business across the world as per the terms of services and commerce policy of WhatsApp
Delete
Forever
One of our unique feature “Delete Forever” ensures best in class data security which deletes all messages including media files after a specified period or instantly as per your requirements from all our servers.
On Demand
Scalability
Our “On Demand Scalability” ensures processing high volume of messages in a scalable manner with WhatsApp Multi Connect & High Availability Architecture. Extra Charges Applies Read More
Integrate into
5000+ Apps
Nobody offers wider integration than us, our Native & Seamless Integration to 5+ popular application and 5000+ app integration via Zapier / Make / Pabbly Connect or virtually integrate anywhere through our Connector or build a custom integration using our API & Webhooks.
Instant
Onboarding
Get started with our Instant onboarding, Please note that immediate onboarding isn't guaranteed in all instances, as it can vary depending on the nature of your business and the readiness of documents required by WhatsApp.
Bring Your
Own Number
Unlike many other providers who force you to buy a new number or allocate a random number we allow you to bring your own number from any country, you can use your existing WhatsApp Personal or Business number or even a Landline number.
More Reasons to Consider
- Affordable Pricing
- Free Assistance on Green Tick
- 24 x 7 Human Chat Support
- GDPR Compliant
- End to End Encryption
- No Commitments or Contracts
- Easy to Integrate API’s
- 99.99% Uptime
Eligibility to Get Started with WhatsApp Official Account
Understand what all are the requirements and eligibility to get started with WhatsApp Official Account
A Functional Website
An official email address with your domain
Facebook business manager Create Now for Free
Local Business Registration see the list of supported documents
A Mobile number that is currently not registered with WhatsApp
The business that does not fall under the excepted categories listed here see the categories
WhatsApp Official Message Categories
WhatsApp classifies the messages into 4 categories and businesses need to select the appropriate category while sending messages via WhatsApp Official solution
User Initiated Messages (Service Conversation)
User-initiated messages refer to the messages sent by a user to a business, which in turn open a service conversation session lasting 24 hours. A session commences when a user sends a message to your number and continues for 24 hours from the time of the last message received from that particular user. This means the session timer resets with each new message received from the user. During an active user session, you can send any type of message, including those related to marketing, promotions, media, contact, location, and more. When a business responds to user-initiated messages, the conversation is classified as a "Service Conversation"
Business Initiated Messages (Template Messages)
When the 24-hour session expires, or if a business wishes to initiate a message, Template Messages must be used. These are pre-approved by WhatsApp and are used to send outbound messages. These messages are classified under Utility Conversations, Authentication, and Marketing. Businesses must select the appropriate category when sending business-initiated messages
1
Utility Conversations
Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements
2
Authentication Conversations
Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
3
Marketing Conversations
Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.
Understanding WhatsApp Templates and How it Works
WhatsApp templates are used to initiate a conversation with users when there is no 24-hour service conversation window available or when the business needs to proactively send messages.
WhatsApp Template Categories
There are three types of template categories that you need to select while requesting a template from WhatsApp:
1
Utility
This category facilitates a specific, agreed-upon request, transaction, or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.
2
Authentication
This category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
3
Marketing Conversations
This category includes promotions or offers, informational updates, or invitations for customers to respond or take action. Any conversation that does not qualify as utility or authentication is considered a marketing conversation.
Template Charges
WhatsApp charges you based on the template category and the destination phone number's country code. Each template has different charges that vary according to the recipient's country to whom you are sending template messages.
Charges Per Conversations
WhatsApp charges businesses per conversation, not per message. This means when you send a Marketing message, the first message will be charged as per the marketing template and user country price. This opens a Marketing Conversation that is valid for 24 hours from the first message sent time. If you are sending more messages to this user in the same template category, you won't be billed till 24 hours.
Supported Template Languages
WhatsApp supports almost all languages for templates, and you will have the option to select the language when requesting through our platform or API. See all Supported Languages
WhatsApp Template Review Process
All templates are reviewed by the WhatsApp team to ensure the contents and category selection are as per their policy. A template can take between 2 hours and 2 days to get approved.
Dynamic Variable
A dynamic variable is an important part of the templates. It allows you to pass dynamic content to the message. While requesting message templates, you can specify the dynamic variable like {{1}}, {{2}}.
For example: "Your One Time Password (OTP) to {{1}} is {{2}}". In the above template, you can replace {{1}} and {{2}} with your own value when sending the message.
WhatsApp Template Quality
WhatsApp has template-wise quality checking and scoring. Each template has a quality score based on how users respond to the messages, like spam reports, blocking, etc. If the quality goes below a specific limit, WhatsApp will first block the capabilities of using that template and later put restrictions on the number for sending messages or downgrade the message-sending tiers.
Supported Message Formats in Templates
WhatsApp doesn't support all messaging formats in templates, for example, sending a file, and sharing a location is not supported. Below are the supported message formats that can be used in a template:
Text, Image, Video, PDF, 3 Buttons, 2 Call to Actions (Open Website, Call).WhatsApp Messaging Rules
When using the WhatsApp Official Business solution, you can't just type and send messages freely. There are certain rules you must adhere to while sending messages, which are detailed below:
| Conversation Category | Restriction | Supported Message Formats | Conversation Validity |
|---|
| To Reply an Incoming Message | Service | No restrictions, free hand messages can be sent and support sending all formats of messages during this window | All | 24 hours |
|---|---|---|---|---|
| To Send Utility / Transactional Messages | Utility | Only pre-approved templates can be sent | Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. | 24 hours |
| To Send an OTP | Authentication | Only pre-approved templates can be sent, Only Text with One button is supported | Text, One Button | 24 hours |
| To Send Marketing/Promotional Messages | Marketing | Only pre-approved templates can be sent. | Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. | 24 hours |
How WhatsApp Conversation Based Billing Works
WhatsApp charges businesses for each conversation, with the cost determined by the category of the message and the country of the recipient.
How conversation categories are billed
See the examples below for a better understanding
Conversation charges will be based on the template category. When a template is delivered, it opens a new conversation of that category and incurs the charge of that conversation category, unless the template is delivered during an open conversation of that category. For example, if a utility conversation is open and a marketing template is delivered within that open conversation, a new, separate marketing conversation is opened and a marketing conversation charge is initiated.
However, sending multiple templates of the same category within an open conversation will not incur additional charges. For example, a business can send multiple utility templates in an open utility conversation with no additional charges.
Service conversations will still only be initiated when no other conversation window is open and a business responds to a user with a free-form message within the 24-hour customer service window. If a business replies to a user with a template message or sends a template message in an open service conversation, this opens a new conversation based on the template category.
The exception to this is free entry point conversations. During the free window, businesses can send multiple templates of different categories, and no new conversation will be opened.
Charges for conversations are based on the user’s country code. A user here is defined as the customer that your business is communicating with. Rates for business-initiated and user-initiated conversations vary by country or region.
See the examples below for a better understanding
Any time a template message is delivered, it will result in a conversation charge unless it is sent in a conversation of the same category. For example, if a utility template is delivered during a service conversation, it will open a separate utility conversation open for 24 hours from the time the utility template is delivered.
If a utility template is delivered during an open utility conversation, it will not open a new utility conversation or create a new charge. Below are several examples to illustrate how conversation charges work.
Example 1
Opening a marketing conversation inside a service conversation
A service conversation is opened at 9:31 when a business response to a customer message is delivered. A marketing template is delivered while this service conversation is still open at 4:30. This opens a separate marketing conversation.
The result is one charge for a service conversation and one charge for a marketing conversation.
Example 2
Opening a utility conversation inside a marketing conversation
A marketing conversation is opened at 3:40 when a marketing template message is delivered. Later, with the marketing conversation still open, a utility template is delivered at 6:00. This opens a separate utility conversation.
The result is one charge for a marketing conversation and one charge for a utility conversation.
Example 3
Two templates of the same category result in only one conversation charge.
A utility conversation is opened at 9:00 when a utility template message is delivered. Later, with the utility conversation still open, another utility template message is delivered at 11:00. There is no new conversation charge because the template category used within the open conversation window did not change.
The result is one utility conversation charge.
Example 4
One template with both utility and marketing content
A template that includes content that is both utility and marketing based on the template
guidelines is delivered at 11:59. Whenever marketing content is identified in a template, the template will be categorized as marketing.
1000 Free Service Conversation
WhatsApp offers 1000 free service conversations each month for each account, which are shared among all connected phone numbers. Therefore, if your business primarily focuses on customer service or responds to user-initiated messages within a 24-hour window, billing will only commence after the first 1000 conversations.
WhatsApp Messaging Quality Process
Upon registering a new number with WhatsApp, you won't be able to send millions of messages immediately. You'll need to go through a warm-up process, as outlined in the tiers below:
Messaging Limits
Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period. Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:
- 1K unique customers - Tier 1
- 10K unique customers - Tier 2
- 100K unique customers Tier 3
- An unlimited number of unique customers - Tier 4
Increasing Limits
Each time you initiate a new conversation with a unique customer WhatsApp will determine if your limit should be increased. This determination is based on the following criteria:
- Your phone number quality rating is Medium or High
-
in the last 7 days you have initiated X or more conversations with unique customers,
where X is your current messaging limit divided by 2 - If you meet all conditions, WhatsApp will increase your messaging limit by one level in 24 hours.
Decreasing Limits
Each time you initiate a new conversation with a unique customer WhatsApp will check your phone number quality rating. If the rating has been Low for the last 7 days, WhatsApp will immediately decrease your messaging limit by one level.
Quality Rating
Your quality rating is based on how messages have been received by recipients over the past seven days and are weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business.
WhatsApp Country Wise Conversation Charges
Please review the Picky Assist Monthly Plans and the applicable WhatsApp conversation charges per country for businesses sending messages via an Official WhatsApp Account. Picky Assist charges are fixed, while WhatsApp conversation charges vary based on usage, as detailed below:
One Time
Setup Charges
Setup Charges
Monthly
Rental
Rental
Additional Interaction
Charges
Charges
Additional
10 TPS
10 TPS
API
Access
Access
Small
$99
One Time Setup Charges
$99
Monthly Rental
$99
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
75000
Additional Session Message Charges (Flat to any Country)
$0.0009
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Convorsation
1000
Free Credit
$10
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
5 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Medium
$199
One Time Setup Charges
$199
Monthly Rental
$199
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
200000
Additional Session Message Charges (Flat to any Country)
$0.0007
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Free Credit
$50
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
10 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Large
$299
One Time Setup Charges
$299
Monthly Rental
$299
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
300000
Additional Session Message Charges (Flat to any Country)
$0.0006
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Monthly Rental
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
15 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Unlimited
$399
One Time Setup Charges
$0
Monthly Rental
$399
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
Unlimited
Additional Session Message Charges (Flat to any Country)
$0
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Free Credit
$150
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
20 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
One Time
Setup Charges
Setup Charges
Yearly
Rental
Rental
Additional Interaction
Charges
Charges
Additional
10 TPS
10 TPS
API
Access
Access
Small
$999
One Time Setup Charges
$0
Monthly Rental
$999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
75000
Additional Session Message Charges (Flat to any Country)
$0.0009
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Convorsation
1000
Free Credit
$10
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
5 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Medium
$1999
One Time Setup Charges
$0
Monthly Rental
$1999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
200000
Additional Session Message Charges (Flat to any Country)
$0.0007
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Free Credit
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
10 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Large
$2999
One Time Setup Charges
$0
Monthly Rental
$2999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
300000
Additional Session Message Charges (Flat to any Country)
$0.0006
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Free Credit
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
15 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Unlimited
$3999
One Time Setup Charges
$0
Monthly Rental
$3999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
Unlimited
Additional Session Message Charges (Flat to any Country)
$0
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
Free Conversations
1000
Free Credit
$150
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
20 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
*The above prices are effective from February 1st 2022 onwards applicable for all existing and new WhatsApp Official Customers.
Edit the conversations in the below box to get estimate conversation charges
Charges in other currencies than USD shown here are only for reference and you will be billed as per the charges mentioned in USD (United States Dollar) 1000 Free Service Conversations are not included in the above price calculation.
Display Name & Verification Badge - Green Tick
Understand all about Display Name for business and verified green badge tick terms
Display Name
The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with WhatsApp display name guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp official Business Account.
WhatsApp Verified Green Tick
If your business desires to have a WhatsApp Verified Green Tick, it must be considered a notable business. A notable business is a well-known business that has a substantial presence in news articles from publications with sizable audiences. WhatsApp official Business Accounts are issued for phone numbers. With the same phone number, you can use the current or a new business name to apply for the WhatsApp official Business Account.
*Both Display Name & WhatsApp Verified Green Tick is subjected to approval from WhatsApp & BSP or ISVs don’t have any role
WhatsApp Opt-in Requirments
According to WhatsApp's policy, businesses are required to obtain consent from users before sending business-initiated messages. This consent can be acquired in various ways, as detailed here:
Requirements
Businesses must follow the below requirements when obtaining opt-in:
-
Businesses must clearly state that a person is opting in to
receive messages from the business over WhatsApp -
Businesses must clearly state the business's
name that a person is opting in to receive messages from - Businesses must comply with applicable law
Opt-In Methods
As long as the opt-in method meets the above requirements, it will be policy compliant.
The following are examples of supported opt-in methods:
- SMS
- Website
- In a WhatsApp thread
- By phone (using an interactive voice response (IVR) flow)
- In-person or on paper (customers can sign a physical document to opt-in)
If you're thinking of using WhatsApp as a tool for lead generation to reach out to customers, it's important to be mindful of your approach. WhatsApp may lower your number's quality rating and gradually restrict or even block your number from sending and receiving messages if it's used improperly.
Getting Started
It’s easy to get started with a WhatsApp Official account if you met the
above requirements and agree to the Picky Assist Plans & WhatsApp Conversations-based charges
Too Much Compliances & Costly?
If you feel that your business can't adhere to these compliances, is not eligible to get started with WhatsApp's Official solution, or can't afford the conversation charges, don't worry. You can try our WhatsApp Web Automation solution.
Please note that this is not recommended for high-volume messaging, enterprises, or businesses that send time-sensitive messages at scale, among others.
Frequently Asked Questions
I have a list of 100k contacts who have previously used our service. Can I send them a marketing message to re-engage them?
The ability to send a marketing message to your list of 100k contacts hinges on whether these individuals have granted your business the consent to receive WhatsApp messages. If consent has been provided and your messaging tier allows for outreach to 100k people, then you are certainly able to use template messages via WhatsApp to re-engage or re-target these individuals.
Can I use WhatsApp to promote my business by sending details about my product to a general database of numbers?
No, you cannot send messages without obtaining the recipient's consent first. The consent can be given through various methods as outlined in WhatsApp's policies. If you indiscriminately send marketing messages to unknown or random individuals, your number runs the risk of being blocked by WhatsApp.
Can I send promotional messages to my opt-in customers?
Yes, from September 15,2021 onwards WhatsApp supports Full Funnel Promotional Template Message to Opt-In Customer's even after 24 hours session window. All promotional templates needs approval from WhatsApp before sending
How to take Optin for sending messages?
As per WhatsApp OPT-IN policy you need to have valid optin before you send any type of messages to WhatsApp users including the templated messages. Click Here to Know WhatsApp Optin Requirements
What kind of templates are approved by WhatsApp?
From September 15,2021 onwards WhatsApp start accepting full funnel promotional messages as well as, so you can request any type of templates which are subjected to approval from WhatsApp
I have to send dynamic message through templates, how it works?
You can send dynamic messages through templates by just passing the dynamic variables and WhatsApp will pre-fill the message body contents.
Read More
How many templates can i request per account?
In a verified WhatsApp business account you can request upto 1000 templates, a template can be requested in many languages and will be counted only as one template.
Is it possible to send and receive media files including contacts & location?
Yes, all type of media is supported by WhatsApp including contacts and location co-ordinates.
Do you help to get a WhatsApp Verified Business Offical Account with Green Tick ?
Yes, we can place the request on behalf of you but we don’t guarantee and its sole discretion of the WhatsApp team whether to convert your account as Official Verified Business Account. Read More
Can I convert my existing WhatsApp number as WhatsApp Official Number?
Yes, you can do that as far as you can receive SMS or Call in your number, you can even use any landline, toll-free, virtual numbers with WhatsApp
How does WhatsApp determine whether my contacts have provided their opt-in or not?
WhatsApp employs a range of techniques, including machine learning and deep learning, to recognize patterns and understand user interactions with your messages. Furthermore, they monitor spam and block reports among other measures. However, they typically rely on users and businesses to adhere to their policies regarding consent, rather than directly monitoring for opt-ins.
Will you charge any upfront cost before getting approval?
No, we charge you only after getting In-Principle approval from WhatsApp
I am bit confused with WhatsApp Billing Model?
WhatsApp Official Billing is slightly different than other product and services billing , We have a guide explaining the WhatsApp Billing in detail with examples Read More
How many WhatsApp numbers can be activated in an account?
You can activate upto 100 WhatsApp number in a verified account, please note each number will be billed separately.
Will I get a verified badge (Green Tick) and Instead of Number will my brand name (Display Name) is visible to users who receive the message?
No, getting an official business account approval doesn’t mean your business is verified by WhatsApp. There are two types of WhatsApp business accounts:
Official Business Account: WhatsApp has verified that an authentic brand owns this account. An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn't added the business to their address book. Very few businesses will be an official business account. Being verified on Facebook or Instagram will not help your business be an official business account.
Business Account: By default, any account that is using the WhatsApp Business API is a business account. You can read more details here Read More
Official Business Account: WhatsApp has verified that an authentic brand owns this account. An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn't added the business to their address book. Very few businesses will be an official business account. Being verified on Facebook or Instagram will not help your business be an official business account.
Business Account: By default, any account that is using the WhatsApp Business API is a business account. You can read more details here Read More
I am using WhatsApp Approved number from another Solution provider, can I port this number to you?
YES, you can port your existing WhatsApp Approved Number to us, please contact [email protected] for more details.
