Consumer buying behaviour has shifted decisively toward messaging-first interactions. Customers increasingly expect to discover products, ask questions, receive support, and complete purchases without switching...
Automating the Sales Process Through Conversational Commerce
Understanding how to automate sales process has become a priority for modern businesses as buying behavior shifts toward real-time, conversational, and mobile-first interactions. Traditional sales models built around...
What is WhatsApp Workflow and Why Businesses Rely on it to Scale Interactions?
Modern conversational commerce is no longer about sending messages at scale. It is about designing guided, interactive journeys that help customers complete actions without friction. This is where a WhatsApp workflow...