Customer expectations around response time have shifted dramatically over the last five years. Multiple industry studies indicate that over 70% of customers expect a reply within five minutes when they message a...
Category - WhatsAppMarketing
WhatsApp Business AI for Business Leaders: Mistakes, Risks, and Best Practices
Artificial intelligence has rapidly moved from experimentation to expectation. Boardrooms across industries now treat AI as a strategic imperative rather than a future consideration. Nowhere is this misalignment more...
WhatsApp Message Templates for Automated Sales and Customer Engagement
As businesses scale customer communication on WhatsApp, free-form messaging alone is no longer sufficient, or compliant. WhatsApp message templates are pre-approved message formats that businesses must use to initiate...
