Artificial intelligence has rapidly moved from experimentation to expectation. Boardrooms across industries now treat AI as a strategic imperative rather than a future consideration. Nowhere is this misalignment more...
As businesses scale customer communication on WhatsApp, free-form messaging alone is no longer sufficient, or compliant. WhatsApp message templates are pre-approved message formats that businesses must use to initiate...
Sales automation has moved beyond emails and landing pages. Today, customers expect instant, guided interactions inside messaging platforms they already use daily. This is where a WhatsApp interactive button becomes a...