WhatsApp has evolved from a simple messaging app into one of the most powerful business communication channels globally. With over 2.7 billion active users and open rates exceeding 95%, it has become a primary...
Why Should the Perfume and Fragrance Industry Invest in WhatsApp Commerce?
The perfume and fragrance industry is one of the most emotionally driven consumer markets in the world, yet it has historically depended on physical retail, sensory experiences, and human consultation to close sales. As...
