{"id":2541,"date":"2019-12-21T14:22:47","date_gmt":"2019-12-21T14:22:47","guid":{"rendered":"https:\/\/pickyassist.com\/blog\/?p=2541"},"modified":"2020-01-09T17:47:36","modified_gmt":"2020-01-09T17:47:36","slug":"how-gold-gym-generating-30-roi","status":"publish","type":"post","link":"https:\/\/pickyassist.com\/blog\/how-gold-gym-generating-30-roi\/","title":{"rendered":"How Gold Gym Generating 30% ROI"},"content":{"rendered":"\n<p>A perfectly planned Social Media Campaign can help to increase sales by 30%, Read how Gold\u2019s Gym increased their ROI by 30% with Picky Assist Family of Products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-beginning\">The Beginning \ud83d\ude0e  <a href=\"#the-beginning\"><\/a><\/h2>\n\n\n\n<p>An authorised Franchisee of Gold&#8217;s Gym in India drives an online membership campaign through Facebook Ads. They have put their WhatsApp Number as \u201c<strong>Call to Action\u201d<\/strong> in the ad. When interested users click on the ad they are redirected to the WhatsApp with a pre-fill message<strong> \u201cSend me more about this offer <\/strong><a href=\"https:\/\/goldsgym.in\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/goldsgym.in<\/strong><\/a><strong>\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blobscdn.gitbook.com\/v0\/b\/gitbook-28427.appspot.com\/o\/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LnGy6pvVr7HP6nQe6TQ%2F-LnIDJJMiYgUDCiekfsT%2FGold%20Gym%20FB%20Ad%20Call%20to%20Action.jpg?alt=media&amp;token=ffbb144e-2cf0-4786-bda7-137c4ec07ee9\" alt=\"\"\/><\/figure>\n\n\n\n<p>Following Smart Actions are created in the <a href=\"https:\/\/pickyassist.com\/whatsapp-smart-messaging\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Replies<\/a> against the keyword  &#8220;<strong>Send me more about this offer <\/strong><a href=\"https:\/\/goldsgym.in\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/goldsgym.in<\/strong><\/a><strong>&#8221;  <\/strong>below actions will be  automatically executed when a new user clicked or engaged with the Facebook Ad.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">Subscribe User into <strong>&#8220;Health Tip&#8221;<\/strong> Sequence<\/li><li class=\"\">Tag User to &#8220;<strong>New Lead&#8221;<\/strong><\/li><li class=\"\">Add User into <strong>&#8220;Membership Drive&#8221;<\/strong> Category<\/li><li class=\"\">Send <strong>&#8220;WhatsApp Message&#8221;<\/strong> to Sales Member alerting new lead <strong>\n<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blobscdn.gitbook.com\/v0\/b\/gitbook-28427.appspot.com\/o\/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LnIJ4kDX9iev8Q8UUL7%2F-LnIQspFqPkWDiTYCI4w%2Fsmart-action-gold-gym.jpg?alt=media&amp;token=81029e69-e141-4baf-bca0-e8261863a562\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705  <strong>Goals Achieved<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Conversion Recorded <\/li><li>User Mobile Number Captured <\/li><li>Auto Subscribed User to \u201cHealth Tip\u201dSequence <\/li><li>Auto tagged User to \u201cNew Lead\u201d <\/li><li>Add User into Category \u201cMembership Drive FB\u201d<\/li><li>Lead Allocated to Sales Team through WhatsApp<\/li><\/ul>\n\n\n\n<p style=\"background-color:#ebebeb\" class=\"has-background\">The above goal helped Gold\u2019s Gym to exactly measure how their Social Media Ads are performing and ensure all leads are segregated well and automatically engaged.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-wining-message-series\"><strong>The Wining Message Series \ud83c\udfc6<\/strong><a href=\"#the-wining-message-series\"><\/a><\/h2>\n\n\n\n<p>Gold\u2019s Gym created 14 messages in the <a href=\"https:\/\/pickyassist.com\/whatsapp-drip-campagin\" target=\"_blank\" rel=\"noreferrer noopener\">Sequence Automation<\/a> containing Video, Health, Beauty Tips, Importance of fitnesses along with user testimonials and included a special offer in 3rd message in the series;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blobscdn.gitbook.com\/v0\/b\/gitbook-28427.appspot.com\/o\/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LnIJ4kDX9iev8Q8UUL7%2F-LnInPPRwRiO6Z3IAo4U%2FSequence-Message-Gold.jpg?alt=media&amp;token=64b0ce35-6bef-46ba-91f1-b9397fc9cdf1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Gold\u2019s Gym have created a Smart action in the <a href=\"https:\/\/pickyassist.com\/whatsapp-smart-messaging\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Replies<\/a> for the Keyword <strong>\u201cGive me Free Access\u201d<\/strong> and set following Smart Actions<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">Remove the tag \u201cNew Lead\u201d <\/li><li class=\"\">Add new tag \u201cFree Access Interested\u201d <\/li><li class=\"\">Open A New Task with Subject \u201cFree Trial Requested\u201d<\/li><li class=\"\">A WhatsApp Message sent to the Sales Rep to scheduled a visit.<\/li><\/ul>\n\n\n\n<p><strong>40% of Users who received the 3rd message took an action by sending reply.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Goals Achieved<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">40% of the leads show interests <\/li><li class=\"\">Tagged user autonomically to advance the sales funnel <\/li><li class=\"\">WhatsApp Message Sent to Sales Rep<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-sales-cycle-starts\">The Sales Cycle Starts \ud83d\udcb0<a href=\"#the-sales-cycle-starts\"><\/a><\/h2>\n\n\n\n<p>On receiving the WhatsApp Message Sales Rep immediately initiated a call back and schedule a free access , then updated the following details manually in the Social CRM against the specific User <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">Changed User Tag to \u201cFree Trail Started\u201d <\/li><li class=\"\">Updated the CRM with basic profile details<\/li><li class=\"\">Unsubscribed the user from the last subscribed sequence \u201cHealth Tip\u201d <\/li><li class=\"\">Added User into another sequence \u201cFree Trail Reminder\u201d which sends reminder daily to the user for next 5 days<\/li><li class=\"\">Update the meeting details into the open Task \u201cFree Trail Requested\u201d and created a follow up date after 5 days. Set a reminder in the CRM for himself to avoid missing the followup. <\/li><\/ul>\n\n\n\n<p><strong>30% of the users who attended the free trail session becomes paid member within 2 weeks<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Goal Achieved<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">30% User becomes Paid Members<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-sales-never-stops\">The Sales Never Stops \u2705 <a href=\"#the-sales-never-stops\"><\/a><\/h2>\n\n\n\n<p>Still 70% of the users who attended the free trail not become paid members , the sale manager decides to send them an offers as last effort to close the sales.<\/p>\n\n\n\n<p>Sales manager created below message in the broadcaster and sends to users whose tag is <strong>\u201cFree Trail Started\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blobscdn.gitbook.com\/v0\/b\/gitbook-28427.appspot.com\/o\/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LnIJ4kDX9iev8Q8UUL7%2F-LnJ-wQYG9WL2ymAO9nk%2FSegment-Users.jpg?alt=media&amp;token=f046dd9a-46ba-4cb2-be4e-843e4cd8a21b\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Goals Achieved<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">1 User out of 15 get converted along with their friend<\/li><li class=\"\">More brand visibility by referring friends<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"broadcaster\">Broadcaster \ud83d\udd0a  <a href=\"#broadcaster\"><\/a><\/h2>\n\n\n\n<p><strong>Sales Manager<\/strong> make use of the broadcaster segmentation tools to send monthly offers plans to all those who have enquired about the membership but not become members.<\/p>\n\n\n\n<p><strong>Operation Manage<\/strong>r sends holiday alerts , event updates and reminders to existing club members using broadcaster.<\/p>\n\n\n\n<p><strong>Personal Trainer<\/strong> sends weekly report, workout plan , diet and heath tips to club members.<\/p>\n\n\n\n<p><strong>Account team<\/strong> sends payment reminders , due alerts , receipts etc<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 <strong>Goals Achieved<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">1% sales closure from the broadcasted message<\/li><li class=\"\">Increased customer satisfaction<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"products-used\">Products Used<a href=\"#products-used\"><\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"\">Facebook Ad <\/li><li class=\"\">Sequence Automation <\/li><li class=\"\">Smart Replies <\/li><li class=\"\">Broadcaster <\/li><li class=\"\">Social CRM<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A perfectly planned Social Media Campaign can help to increase sales by 30%, Read how Gold\u2019s Gym increased their ROI by 30% with Picky Assist Family of Products. The Beginning \ud83d\ude0e An authorised Franchisee of Gold&#8217;s Gym in India drives an online membership campaign through Facebook Ads. They have put their WhatsApp Number as \u201cCall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,43],"tags":[68,69,70],"class_list":["post-2541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-care","category-usecases","tag-gold-gym","tag-gym-chatbot","tag-health-care-chatbot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Gold Gym Generating 30% ROI - Picky Assist Official Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pickyassist.com\/blog\/how-gold-gym-generating-30-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gold Gym Generating 30% ROI - Picky Assist Official Blog\" \/>\n<meta property=\"og:description\" content=\"A perfectly planned Social Media Campaign can help to increase sales by 30%, Read how Gold\u2019s Gym increased their ROI by 30% with Picky Assist Family of Products. 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