{"id":3388,"date":"2021-09-17T10:03:15","date_gmt":"2021-09-17T10:03:15","guid":{"rendered":"https:\/\/pickyassist.com\/blog\/?p=3388"},"modified":"2021-09-17T10:42:51","modified_gmt":"2021-09-17T10:42:51","slug":"send-full-funnel-promotional-messages-through-whatsapp-templates","status":"publish","type":"post","link":"https:\/\/pickyassist.com\/blog\/send-full-funnel-promotional-messages-through-whatsapp-templates\/","title":{"rendered":"Send Full Funnel Promotional Messages through WhatsApp Templates"},"content":{"rendered":"\n<p>From September 15, 2021 onwards WhatsApp Official supports sending full funnel promotional messages through WhatsApp Templates i.e brands have the ability to send promotional messages to opt-in customers even there is no session.<\/p>\n\n\n\n<p>This means that WhatsApp has removed the transactional-only restriction for business-initiated chats outside the 24-hour window (template messages) and will allow template messages with promotional content to be sent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What changes?<\/h2>\n\n\n\n<p>Businesses can&nbsp;immediately&nbsp;begin to send new types of template messages such as product recommendations based on a customer\u2019s recent purchases, timely offers or valuable informational alerts.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There\u2019s no change to the message template creation process in Faceboook Business Manager or via API<ul><li>Businesses should choose an existing template category during submission<\/li><li>Template review will check for Commerce or Business Policy violations and correct formatting<\/li><li>Plan in advance to account for review times<\/li><\/ul><\/li><li>Businesses must obtain opt-in&nbsp;from customers in advance of sending any business-initiated messages<\/li><li>Businesses need a well-defined outreach strategy and an experiment-based approach to see what resonates with their customers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Driving High Quality Conversations is important<\/h2>\n\n\n\n<p>When sending&nbsp;Full-funnel&nbsp;template messages, it is important these messages are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Expected<\/strong>: People have already opted in to receive this information over WhatsApp<\/li><li><strong>Relevant<\/strong>: The messages are personalized to the customer, contain valuable information, and outline clear call to action(s) for the customer<\/li><li><strong>Timely<\/strong>: People receive these messages at a logical time (ex: soon after engaging with the business, at a requested cadence)<\/li><\/ul>\n\n\n\n<p>As a reminder, people can block or report a business at any time, and WhatsApp may&nbsp;rate limit&nbsp;or&nbsp;automatically remove specific templates&nbsp;if a business\u2019s quality rating is low for a sustained period.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the impact of this change?<\/h2>\n\n\n\n<p>In regions where this capability was tested, 60% of top enterprises have sent these new types of messages and reported up to 3x in response rates and 37x in conversions compared to SMS.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background has-gridlove-highlight-acc-background-color\">Please note all Promotional Message Templates are subjected to approval from WhatsApp, Picky Assist don&#8217;t have any control over the WhatsApp Template Approval system and don&#8217;t guarantee the approval for Templates .<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p><strong>Q: Are all businesses eligible to send non-transactional messages?<\/strong><\/p>\n\n\n\n<p>A: Yes, as of September 15, 2021, all businesses are now eligible to begin sending these new types of messages.<\/p>\n\n\n\n<p><strong>Q: Do businesses need to obtain opt-in before sending non-transactional messages?<\/strong><\/p>\n\n\n\n<p>A: Yes, opt-in is required before sending any proactive business-initiated messages on the Business API.<\/p>\n\n\n\n<p>If a user reaches out to a business to ask a question or find out more information, this does not imply opt-in. The business must still obtain opt-in from the user to receive future proactive messages on WhatsApp.<\/p>\n\n\n\n<p><strong>Q: Is there a new category for templates with promotional content, for example?&nbsp;<\/strong><\/p>\n\n\n\n<p>A: No changes will be made in the categories available. Businesses should choose an existing template category during submission.&nbsp;<\/p>\n\n\n\n<p><strong>Q: How is the phone number quality rating derived?<\/strong><\/p>\n\n\n\n<p>A: Quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports and the reasons users provide when they block a business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From September 15, 2021 onwards WhatsApp Official supports sending full funnel promotional messages through WhatsApp Templates i.e brands have the ability to send promotional messages to opt-in customers even there is no session. This means that WhatsApp has removed the transactional-only restriction for business-initiated chats outside the 24-hour window (template messages) and will allow template [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[164],"class_list":["post-3388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-whatsapp-promotions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Send Full Funnel Promotional Messages through WhatsApp Templates - Picky Assist Official Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pickyassist.com\/blog\/send-full-funnel-promotional-messages-through-whatsapp-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Send Full Funnel Promotional Messages through WhatsApp Templates - Picky Assist Official Blog\" \/>\n<meta property=\"og:description\" content=\"From September 15, 2021 onwards WhatsApp Official supports sending full funnel promotional messages through WhatsApp Templates i.e brands have the ability to send promotional messages to opt-in customers even there is no session. 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