How CJ Farms scaled to 3x lead volume on autopilot via WhatsApp CRM automation
Client overview
CJ Farms & Agritech is a growing animal care and agricultural accessories brand based in Wayanad, Kerala, India, serving customers across multiple livestock and pet care segments.
About CJ Farms & Agritech
-
Location
Wayanad, Kerala -
Services
Animal Care and Agricultural Accessories -
Scale
200+ specialized products distributed through leading e-commerce -
Growth
Serves customers across multiple livestock and pet care segments
The business caters to a diverse audience including rabbit breeders, poultry farmers, cattle and goat rearers, pig farmers, and pet owners. Operating in the Animal Care & Agriculture industry, CJ Farms & Agritech offers 200+ specialized products, distributed through leading e-commerce marketplaces such as Amazon, Flipkart, Meesho, JioMart, Toolsvilla, Snapdeal, along with its own website. However, the lack of a structured system made it difficult to manage conversations, product enquiries, and follow-ups at scale. To solve this, the team adopted a centralized WhatsApp CRM and automation solution powered by Picky Assist.
The challenge
As CJ Farms & Agritech continued to grow across platforms, several operational challenges began to impact efficiency and customer experience:
-
Scattered conversations
Enquiries arrived from WhatsApp, website, and marketplace sources, making it difficult to maintain context or track customer intent.
-
No centralized CRM system
There was no single dashboard to view, manage, or prioritize incoming leads and conversations.
-
Manual and delayed follow-ups
The team relied heavily on manual replies, which resulted in slower responses and missed follow-up opportunities.
-
Integration limitations
Connecting third-party platforms, tools, and e-commerce systems into a single workflow was complex and inefficient.
The Picky Assist solution
Picky Assist implemented a centralized WhatsApp CRM and automation framework tailored to CJ Farms & Agritech’s multi-product, multi-channel business model. The solution focused on organizing conversations, automating responses and enabling in-chat product discovery.
Centralized WhatsApp CRM
All customer enquiries were captured and managed in one unified dashboard, ensuring complete visibility across conversations.
Automated WhatsApp messaging workflows
Instant auto-responses and structured follow-up sequences reduced response time and manual effort.
WhatsApp product catalogue integration
Customers could browse products directly inside WhatsApp, improving product discovery and purchase intent.
Shopify integration
Automated order-related messaging and updates were enabled for customers interacting via WhatsApp.
Connector facilities for Third-party tools
Seamless integration with external platforms allowed CJ Farms & Agritech to build a connected digital ecosystem.
Centralized order management
Orders were managed through the Picky Assist E-commerce module, with both manual and automated status updates such as Confirmed or Pending.
Business impact
The business transitioned from reactive conversation handling to a structured, automation-driven communication model.
The implementation delivered clear and measurable operational improvements:
All customer enquiries centralized into a single CRM system
Faster, consistent, and professional customer communication
Significant reduction in manual workload for enquiry handling
Improved product With WhatsApp catalogue browsing
Scalable customer engagement with minimal team size
Before vs after snapshot
See the transformation in business communication
| Area |
|---|
|
Lead management |
|
Customer response |
|
Product discovery |
|
Follow-ups |
| Before |
|---|
|
Scattered across multiple platforms
|
|
Manual and inconsistent replies
|
|
Manual product sharing
|
|
Time-consuming manual effort |
| After |
|---|
|
Centralized WhatsApp CRM
|
|
Automated and instant responses
|
|
Automated COD & prepaid tracking
|
|
Automated workflows
|
Ready to streamline your customer communication like CJ Farms & Agritech?
If your business still relies on scattered chats and manual follow-ups, it’s time to upgrade.
CJ Farms & Agritech Team“The platform has helped us manage customer enquiries efficiently. All leads are now centralized in one place, ensuring that no enquiry is missed. Automation and catalogue features have significantly improved our communication process.”