How Bizz International tripled counselling volume & reduced lead response time by 40%
Client overview
Bizz International is a trusted B2C abroad study and career consultancy based in Ernakulam, Kerala, led by G Dixonraj.
About Bizz International
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Location
Ernakulam, Kerala -
Services
Study abroad and career consultancy -
Scale
Structured counselling and end-to-end support. -
Growth
Overseas study programs, International job placements, and Visa assistance
Specialising in overseas study programs, international job placements, and comprehensive visa assistance, Bizz International serves applicants targeting destinations such as GCC countries, Europe, New Zealand, and other global markets. As digital lead generation increased, Facebook Lead Ads became a major enquiry source. However, managing these enquiries manually made it difficult to track leads, assign them correctly, and respond efficiently. To overcome this, Bizz International implemented a centralized CRM and team collaboration solution powered by Picky Assist.
The challenge
As enquiry volumes grew, several operational challenges began affecting lead management and counsellor efficiency:
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High Facebook lead Ad enquiries
Manual handling made it difficult to respond quickly during peak periods.
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No centralized CRM system
Lead data was scattered and lacked proper organization.
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Inefficient lead distribution
Enquiries were not routed based on country preference or profession expertise.
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Delayed follow-ups
Manual tracking increased the risk of missed or late responses.
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Limited team coordination
Counsellors lacked a shared workspace to manage chats collaboratively.
The Picky Assist solution
Picky Assist implemented a customized CRM-led enquiry management framework designed specifically immigration proceses. The solution focused on automating lead capture, enabling intelligent lead routing, and a shared communication inbox
Centralized Facebook lead Ad integration
All Facebook Lead Ad form enquiries were automatically captured into a customized CRM Leads module
Customized CRM lead management
Structured storage of applicant data ensured complete visibility and easy tracking
TeamBox shared inbox
A centralized dashboard enabled multiple counsellors to manage enquiries without missing any conversations
Intelligent lead assignment
Enquiries were routed to specific agents based on preferred country and profession
Agent training & enablement
Hands-on training provided to ensure effective chat handling and structured follow-ups
Real-time lead notifications
Task reminders ensured every new enquiry received immediate attention, enabling faster response times and consistent follow-ups.
Business impact
Bizz International transitioned from manual and fragmented lead handling to a structured, automation-driven CRM system. The implementation delivered measurable improvements:
100% of Facebook lead
Ad enquiries were centralized
Multi-agent setup enabling parallel handling of enquiries
Improved enquiry accuracy based on counsellor expertise
Centralized chat management via TeamBox
Reduction in manual effort for
lead tracking
Before vs after snapshot
See the transformation in business communication
| Area |
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Lead capture
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Lead storage |
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Lead assignment |
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Follow-ups |
| Before |
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Manual Facebook lead handling
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Scattered data
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Manual distribution
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Manual and inconsistent |
| After |
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Automated CRM lead capture
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Centralized CRM module
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Country & profession-based routing
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Organized CRM-driven follow-ups
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Ready to simplify your study Abroad enquiry management like Bizz International?
If your consultancy still relies on manual lead handling and scattered counsellor communication, it’s time to upgrade.
