How Primerent Streamlined Car Rental Enquiries, Agent Assignment & Deal Closure
Client overview
Primerent in Italy is a premium car rental company serving customers across Europe with an exclusive fleet of the world’s most prestigious brands, backed by over twenty years of experience in delivering excellence.
About Primerent
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Location
Italy, Rome -
Services
Car Rental / Mobility
Rental leads were arriving from different sources, and the sales team needed a way to capture every booking enquiry, assign it to the right agent and follow up without delay. This car rental service wants to give quick response to renters for efficient customer management and improved customer satisfaction
The challenge
Primerent receives a continuous flow of rental enquiries from multiple channels, including Facebook Ads, Google Ads and direct incoming enquiries by call, WhatsApp, email and walk-in at the branch counter. These include self-drive and chauffeur-driven requests, short-term city rentals, outstation trips, airport transfers and longer-term monthly rentals.
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Scattered rental booking enquiries
Enquiries came from multiple sources, and not all reached the right sales agent.
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Uneven rental lead assignment
Leads were not matched to agent shift timings and availability.
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Missed quote follow-ups
Follow-ups after sharing rental quotations were often delayed.
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Untracked deal journey
Deals could not be tracked from first enquiry to confirmed booking.
The Picky Assist solution
Primerent implemented Picky Assist to bring its incoming enquiry and sales process into a structured CRM workflow. Instead of handling enquiries separately across different platforms, Picky Assist supports a centralized system where incoming leads can be captured, assigned, followed up and converted.
Centralized Rental Lead Capture
Rental enquiries generated through Facebook Ads, Google Ads or Direct Enquiries are brought into the CRM, allowing the sales team to manage every booking enquiry from a common platform
Smart Agent Assignment
Picky Assist helps organize the assignment process based on the working shifts and availability of different agents.
Automated Task Creation
Follow-up activities can be organized through tasks, allowing agents to know what action needs to be taken next, like calling the renter, checking vehicle availability, confirming the pick-up or delivery arrangement
Follow-Up Management
Picky Assist helps Primerent maintain the follow-up process by keeping rental enquiries and sales activities organized within the CRM. Sales representatives can identify pending quotes and take the required follow-up action.
Booking Confirmation & Vehicle Handover Status
Once the renter agrees to proceed and pays the advance or booking amount, the opportunity can be moved through the appropriate sales stage within the CRM with total visibility for the team.
Instant Rental Quotations
Sending rental quotes to renters quickly, with the right daily rate, KM limit and security deposit, before they compare rates elsewhere
Business impact
Rental enquiries from multiple sources, managed from a single CRM software platform
Rental leads routed to the appropriate sales representatives based on schedules
Tasks help sales representatives keep track of the next action required for each booking enquiry
Sales team can move from renter enquiry to rate quote in a single workflow
Better return on Ad spend with every lead tracked through the deal closure stage
Before vs after snapshot
See the transformation in business processes
| Challenge |
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Enquiry Capture |
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Agent Assignment |
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Rental Quotations |
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Quote Follow-Ups |
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Booking Tracking |
| Before |
|---|
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Enquiries scattered across ads, calls, WhatsApp and walk-ins
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Manual coordination between reservations desk and branch
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Slow quotes, rates shared manually |
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Dependent on personal reminders and spreadsheets |
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No clear view of enquiry status |
| After |
|---|
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All enquiries captured in one CRM software platform
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Shift-based auto-assignment, including late-night airport transfers
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Structured rate quote with daily rate, KM limit and deposit
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Automated follow-up tasks before the travel date |
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Enquiry-to-handover tracked at every stage |
Ready to Make Every Rental Enquiry Count?
Managing premium car rental enquiries, customer requests, availability, and follow-ups across multiple channels can slow your team down. Picky Assist brings these processes together with intelligent automation, helping your team respond faster.
