In the competitive business world, getting potential customers to buy or use your services can be challenging, especially those who are not tech-savvy. However, with the popularity of instant messaging apps like WhatsApp, you have a powerful tool to influence their decisions. By understanding how human behavior works and using simple drip messages, you can effectively shape the mindset of potential customers. In this blog, we will explore the art of influencing customers through WhatsApp drip messages, focusing on simplicity and friendliness.
Understanding How People Make Decisions:
Before we jump into creating persuasive messages, let’s take a look at how people make decisions in simple terms:
- Give and Receive: When someone receives something, they often feel the need to return it. By offering valuable information or help in your messages, you can build trust and establish a positive connection.
- Trust in Others: People tend to trust and follow what others are doing. When you share success stories or testimonials from satisfied customers, it helps customers see the benefits of using your services.
- Expert Advice: People are more likely to listen to those who are knowledgeable and experienced. By positioning yourself as an expert in your field, customers will trust your recommendations and be more inclined to use your services.
- Limited Opportunities: When something is scarce or time-limited, people feel a sense of urgency and don’t want to miss out. By mentioning limited-time offers or exclusive deals in your messages, customers will be motivated to take action promptly.
- Emotional Appeal: Emotions play a big role in decision-making. By understanding the pain points and desires of customers, you can craft messages that address their needs and make your services more appealing.
Designing Friendly WhatsApp Messages:
Now, let’s explore how to create friendly and persuasive messages that resonate with customers;
- Catch Their Attention: Start your message with a friendly greeting and a simple statement that piques their interest.
For example, “Hi [Recipient’s Name]! Did you know there’s a simple solution for [specific problem]? Let me show you how!”
- Share Useful Tips: Send messages that provide helpful tips or information related to their challenges. Keep the language simple and explain things in a way that’s easy to understand.
For instance, “Hey [Recipient’s Name], I came across these practical tips that can help you overcome [specific problem]. Check them out!”
- Show Real Results: Share success stories of other customers who have benefited from your services. Use simple language to describe how they achieved their goals.
For example, “Look at how [Customer’s Name] boosted their sales by 30% using our services! You can do it too.”
- Limited-Time Offers: Create a sense of urgency by mentioning exclusive deals or limited-time discounts. Use friendly language to convey the opportunity and encourage immediate action.
For instance, “Act fast! We have a special offer for small business owners like you: 20% off our services for the next 48 hours. Don’t miss out!”
- Connect on an Emotional Level: Address the pain points and desires of small business owners in your messages. Use friendly and empathetic language to show that you understand their challenges.
For example, “Imagine how much easier your day-to-day operations would be if you had our services to streamline your processes. Let us help you save time and reduce stress!”
- Call to Action: End each message with a clear and friendly call to action, telling customers what they can do next. Keep it simple and straightforward.
For instance, “Ready to take the next step? Reply with ‘YES’ and we’ll schedule
Crafting a series of drip messages via WhatsApp can be a powerful tool for influencing potential customers. By understanding the psychology of influence and employing strategies as mentioned above you can shape the customer’s mindset and increase the likelihood of conversion. Remember to personalize your messages, create a sense of urgency, and provide valuable content throughout the sequence. Continuously monitor and optimize your campaign to ensure maximum effectiveness. With these techniques, you’ll be well on your way to mastering the art of influencing a potential customer’s brain through WhatsApp drip messages.
Create your First WhatsApp Drip Campaign
Picky Assist WhatsApp Drip Campaign feature powered by advanced automation via Connector allows businesses to create highly personalized and dynamic WhatsApp & Email drip campaigns that impact your customer’s mindset to buy products or services from you.