WhatsApp Message Drafting Tips

Content is the King of Marketing, a short well-drafted message that can influence the customer than a long email, we have combined few tips for drafting great WhatsApp messages which can create more customer engagements.

Tips

• Make sure the message contents are highly relevant to the product/services enquired by the customer. Irrelevant messages end up only irritating customers and higher rates of unsubscription or spam reports
• Whatsapp is more personal than email so don’t bombard customers with messages. Always set a fair interval between messages (weekly 2-3 messages is recommended)
• Always give an option to OPT-OUT from your messaging list.

MESSAGE CONTENT DRAFTING TIPS

• Don’t draft your messages like a marketer. Make it sound like you are speaking to a close friend. Keep the communication casual and friendly and treat them like an actual person.
• Emojis help draw attention. But be careful not to overuse them.
• Avoid lengthy messages as people never read long messages. So we recommend keeping your messages less than 300 characters with a call-to-action link to your website.
• Don’t add more than one call to action link or phone number which could create confusion among the customers.
• Try to end the message with a question as customers are more likely to reply to your message. eg “Do you wish to avail this offer ?” , “Do you feel motivated ?” , “Do you wish to schedule a demo?” etc
• Use an image in your campaign which will have a 50% more engaging ratio than text messages. Keep the images neat and clutter-free without much text.
• Create urgency by setting a deadline like “This offer ends in a week” , “Only limited Stocks Left” etc
• Don’t directly highlight your products/services features instead explain how your product/services can help customers. Include some real use case links as a call to action or include a youtube video of a customer testimonial etc

Examples