Content is the King of Marketing, a short well-drafted message that can influence the customer than a long email, we have combined few tips for drafting great WhatsApp messages which can create more customer engagements.
- Make sure the message contents are highly relevant to the product/services enquired by the customer. Irrelevant messages end up only irritating customers and higher rates of unsubscription or spam reports
- Whatsapp is more personal than email so don’t bombard customers with messages. Always set a fair interval between messages (weekly 2-3 messages is recommended)
- Always give an option to OPT-OUT from your messaging list.
MESSAGE CONTENT DRAFTING TIPS
- Don’t draft your messages like a marketer. Make it sound like you are speaking to a close friend. Keep the communication casual and friendly and treat them like an actual person.
- Emojis help draw attention. But be careful not to overuse them.
- Avoid lengthy messages as people never read long messages. So we recommend keeping your messages less than 300 characters with a call-to-action link to your website.
- Don’t add more than one call to action link or phone number which could create confusion among the customers.
- Try to end the message with a question as customers are more likely to reply to your message. eg “Do you wish to avail this offer ?” , “Do you feel motivated ?” , “Do you wish to schedule a demo?” etc
- Use an image in your campaign which will have a 50% more engaging ratio than text messages. Keep the images neat and clutter-free without much text.
- Create urgency by setting a deadline like “This offer ends in a week” , “Only limited Stocks Left” etc
- Don’t directly highlight your products/services features instead explain how your product/services can help customers. Include some real use case links as a call to action or include a youtube video of a customer testimonial etc
|Normal Message||Engaging Message|
|Flash Sales..20% Offer on all T-Shirts, Hurry Up Offer Valid till December 2021||Dear Tony|
It’s time to upgrade your style without emptying your Pockets. Avail 20% Offer on All T-Shirts 👕 👕
Tony Don’t miss this upgrade as the offer available only till December 2021
Your Style Brand
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