Picky Assist Official Blog

Guide to Select Best WhatsApp Solution

When comes to WhatsApp Business Solution we have 2 options and flexible billing plans to select. This guide helps to choose the best solution for your business.

WhatsApp Business Solutions Offered by Picky Assist

There are 2 options available with us to choose, based on the nature of the business and use case you can select the most suitable one.

  1. Official WhatsApp Account (fully managed) by Picky Assist / WhatsApp Cloud API (managed by WhatsApp)
  2. WhatsApp Web Automation (Adon)

Both the Solutions work similarly however there are certain advantages and disadvantages when you work with both solutions, you can compare both solutions quickly

Quick Comparison

FeatureWhatsApp Official / Cloud API Web Automation
Send Text, PDF, Images, Video & Audio Messages✅ 
Send Contacts & Stickers
Send Location
Send or Receive Interactive Buttons & List Menu🚫
Receive Text
Receive PDF, Images, Video, Audio, Documents, Contacts, Location
Start A Conversation Yes, Template Based
Sending Speed (Text Messages)5 to 250 per second70 to 100 per minute
Sending Speed (Media Messages)5 to 250 per second50 to 60 per minute
Receiving Speed (All Messages)5 to 250 per second70 to 100 per minute
Delivery & Read Reports
Delivery Ratio98%90-95%
Quoted Replies Mentions
Verified Badge (Green Tick)✅ Subjected to Approval🚫
Ability to use WhatsApp Web or Desktop App🚫🚫
Blocking AlgorithmLiberalStrict
WhatsApp Approval is Required to Get StartedYesNo
24 Message Window RestrictionYesNo
Ability to Send Marketing, Promotional Messages
Ability to Send High Volume Notification Messages🚫
WhatsApp Number Filter Tool
Ability to Get Display Name of the Sender
Ability to get Display Picture of the Sender🚫
Ability to Send & Receive Messages in Groups (Beta)🚫
Typing & Voice Recording Simulator🚫
Mandatory Warmup ProcessYesNo
Business Usecase Restrictions YesNo
Onboarding Time1-7 DaysInstant
WhatsApp Approval Needed to Get StartedYesNo
Physical Phone & WhatsApp App needed NoYes

1. Official WhatsApp Account

WhatsApp Official Solution is a fully managed enterprise scalable solution suitable for businesses that want to engage large audiences through WhatsApp. Before start using WhatsApp Official Solution, your business and phone number must be approved by WhatsApp. Don’t worry we will take approval for you. In this model we will take all the necessary approvals, billing will be direct with us, and support will be provided by us, it’s a fully managed solution.

WhatsApp Cloud API

WhatsApp recently start offering WhatsApp Cloud API directly for developers, so if you are using the WhatsApp Cloud API then you can connect it with Picky Assist without any additional charges and make use of our comprehensive product suite like Teambox, Connector, Smart Replies, Sequences, Broadcaster etc , in this model you need to get the approval from WhatsApp, billing will be directly from WhatsApp & Support as well will be direct from WhatsApp, we will just allow you to connect your WhatsApp Cloud API and make use of our ready to use solutions.

Official Solution Approved & Authorised by WhatsAppYour business must be approved by WhatsApp before start using the service (We will take the approval) Apply Now
Highly Availablity & Scalable Service Not all categories of businesses are eligible. Read WhatsApp Commerce Policy
Supports Sending & Receiving all type of media files including contact & locationIn order to send a message after 24 hours from the last user interaction businesses need to make use of pre-approved message templates. Read More

Freehand marketing/promotions messages are not allowed after 24 hours
Supports Actual Delivery & Read ReceiptsCurrently, only image, video & pdf media are supported through templated messages, however during 24 hours you can send all type of media’s Read More
Option to get Verified Badge (Green Tick)A valid opt-in is required to send messages. Read More
No need to host any phone to send and receive messages, the solution is based on WhatsApp Official DockerCountry-wise charges for Conversations. See Pricing
Possible to get the context of the message i.e when a user tap reply to a previously sent message you will able to get which message user is replied.Price starts from $99. See Pricing
Mandatory Warm-Up ProcessMandatory Warm Up Process for Templated Messaging i.e Template message sending limits increase gradually i.e by default you can send template messages only to 1000 users in 24 hours window and this gradually increases when you reach each day threshold. Read More

2. WhatsApp Web Automation

We make use of your existing WhatsApp Number connected with the WhatsApp Personal or Business App, in order to automate WhatsApp you need to scan the WhatsApp Web QR code with our server.

No Approval is Needed From WhatsAppNot Scalable Solution
No dependencies like Bridge app, you can just scan the QR code with Picky Assist to get startedNot possible to use WhatsApp Web or Desktop Application (not applicable for those who use Multi-device feature)
Able to Send & Receive All types of media filesNot a Highly reliable solution compared to WhatsApp Official, any update of WhatsApp Web Version may leads to downtime till we patch the update.

Choosing a Solution

Use caseSuggested Solution
Businesses having customers between 1000 to 5000 and 100000 messaging volume monthlyWeb Automation
Want to send marketing messages after 24 hours like Drip Campaigns, offers, etc with no content restrictionsWeb Automation
Businesses categories that are not allowed by WhatsApp / businesses rejected by WhatsApp for an official solutionWeb Automation
Businesses that are limited by budget and don’t want to get billed for each conversation as per the countryWeb Automation
Businesses that need scalable and reliable messaging solutionsWhatsApp Official Account
Business that need to deliver time-critical messages like OTP, Notification Alerts, etcWhatsApp Official Account
Businesses who want to get a verified badge (Green Tick) and display the brand name to the user even if the number is not saved in the contactsWhatsApp Official Account
Businesses who want to collaborate through WhatsApp groups (Programmatically) Read Use casesWhatsApp Web Automation

Choosing the best billing plan

You can choose the billing plan based on the answers of the following questions;

  1. What is the estimated number of contacts you need to store in your account?
  2. What would be the average monthly messaging volume?
  3. Whether API access is needed or not? i.e whether you want to integrate WhatsApp with your existing CRM / Application or any 3rd party applications.
  4. What kind of features you are looking for like Smart Replies, Drip Campaigns, Broadcaster, Social CRM etc?

Based on the above answers please compare different plans and choose the best one for your business

Please note Pro & Ultimate Plan offers API access so please choose the plan carefully, if you want to send and receive WhatsApp messages programmatically or want to integrate with your application or any 3rd party applications then please select Pro or Ultimate Plan.

If you are a developer and don’t need access to any of our ready-made solutions then you may consider our API-only plan for WhatsApp which costs you $34 per month including the WhatsApp Web automation channel, only last 3 days messages history will be stored and no access to any of our UI based solutions like Braodacster, Smart Replies, Drip Campagins