WhatsApp Official Business Solution

Engage Customers Like Never Before on WhatsApp

Scalable, Reliable & Affordable Fully Managed WhatsApp Official Messaging Solution, we take care Onboarding, Support, Billing and fully managed services

Facebook Approved ISV
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Engage Customers Like Never Before on WhatsApp

All About Official WhatsApp Business Account

Loved by 1.5 Bn Active Users from 180+ Countries makes WhatsApp the largest ad-free end to end encrypted messaging app. Acquired by Facebook for $19 Bn in 2014 and released Business API for sending transactional messages and chatbots. The docker based approach ensures end to end encryption and template based messaging ensures spam free messaging.

  • 1.5 Bn Active Users
  • 180+ Countries
  • Customer Spends Daily 30 Minutes
  • 90% of Message reads within 30 seconds
  • End to End Encryption & Ad Free

Why Official Whatsapp Account?

Truly Reliable & Highly Scalable Official Messaging Solution

Use Your Number

User your existing landline, toll-free or mobile number

Highly Scalable

250+ Through Put Per Second (TPS) with 99.5% Uptime

Rich Messaging

Supports all type of media files including contact, location

Message Insights

Get Delivery & Read* Reports and Configure Fall Backs

Proactive Messaging

Start Conversation with Users using WhatsApp Approved Templates

100% Official

Your number is Officaly Authorised by WhatsApp. Liberal Blocking

*Read receipt will not generate if users privacy is on

Message Content Types

WhatsApp Supports wide range of messaging types to interact with customers in a more intuitive
way than regular WhatsApp

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Text

The classic only text messages combined with emoji’s

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Images

The best way to visually represent your brand with Images

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Videos

Tell the story in a much better way with Videos

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Audio

Speed up the conversation with audio files

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Document

Provide instant quotation and invoices as attachments, supports wide range of formats

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Location

Let customers reach you quickly to your offices, exhibitions centre or any location.

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Contacts

Hassle free contact sharing with anyone

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Stickers

Add fun into the conversation with your own branded creative stickers

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Quick Reply Buttons

Present users with upto 3 quick reply buttons to get more engagements and seamless experience. As per WhatsApp survey that a user is 30% more likely to engage to a message having buttons

Read More

Call 2 Actions Buttons

Configure upto 2 Call 2 Actions buttons which allows users to take actions like Tracking A Order which redirects to your tracking page or any web application or reach your call centre using the Phone Number button

Supports Only through Templates

Read More

List Menu

Using list message business can send a menu as message with upto 10 lists or choices separated by optional section and header, a great feature to showcase product category, recent orders, saved card details, faq etc

This type of message offers a simpler and more consistent way for users to make a selection when interacting with a business

Read More

WhatsApp Chatbots

Build Advanced Conversational WhatsApp Chatbots with our easy to use and scalable API’s or make use of our inbuilt Smart Replies powered by AI to automate your business communication through WhatsApp.

WhatsApp Chatbots

WhatsApp Multi Agent

Share your WhatsApp number with your entire team through “Teambox” a next generation modern unified platform made for team collaboration with many industry first features as below.

Industry First Out of the Box Routing

Live Event Feeds from 3000+ apps

WhatsApp Multi Agent

All in One
Business
Operating System

The one-stop complete business automation
solution for your business

Teambox

Your Customer’s & Team United through a Unified Inbox Integrated Seamlessly with WhatsApp, Instagram & Facebook Messenger.

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Smart Replies

Keep your Business Open 24 x 7 With our Artificial Intelligence (AI) & Machine Learning (ML) Chatbots. Seamless Integration with ChatGPT

Read More

Broadcaster

Send Personalised WhatsApp & Emai at Scale, Upload From Excel Sheet, Segmentation, and much more.

Read More

Conversational Funnel

A unified funnel that combines data, conversations, and processes for tailored goal achievement.

Read More

No Code Flow Builder

Build a complex chatbot and workflow with our no-code drag-and-drop flow builder to automate most of your repetitive tasks.

Read More

All in one CRM

The all-in-one CRM with AI chatbots & WhatsApp automation. Improves lead management.

Read More

Connector

Connect Picky Assist & WhatsApp with 5000+ App. Multiple Steps, Filters, Delay, Formatter & Actions.

Read More

Why Picky Assist ?

We know there are competitors in the market and winning the customer’s heart is possible only by answering “Why Picky Assist?” below are the answers for you,

WhatsApp
Approved ISV

Picky Assist is an WhatsApp Approved ISV (Independent Software Vendor) working directly with multiple BSP (Business Solution Provider) to onboard business across the world as per the terms of services and commerce policy of WhatsApp

Delete
Forever

One of our unique feature “Delete Forever” ensures best in class data security which deletes all messages including media files after a specified period or instantly as per your requirements from all our servers.

On Demand
Scalability

Our “On Demand Scalability” ensures processing high volume of messages in a scalable manner with WhatsApp Multi Connect & High Availability Architecture. Extra Charges Applies Read More

Integrate into
2000+ Apps

Nobody offers wider integration than us, our Native & Seamless Integration to 5+ popular application and 2000+ app integration via Zapier / Integromat or virtually integrate anywhere through our Connector or build a custom integration using our API & Webhooks.

Instant
onboarding

Embedded Signup reduces onboarding time to minutes by simplifying the process and having all the steps (i.e, connecting WhatsApp Business Manager accounts, creating WhatsApp Business Accounts (WABAs), verifying phone numbers) in a single flow

Bring Your
Own Number

Unlike many other providers who force you to buy a new number or allocate a random number we allow you to bring your own number from any country, you can use your existing WhatsApp Personal or Business number or even a Landline number.

More Reasons to Consider

  • Affordable Pricing
  • Free Assistance on Green Tick
  • 24 x 7 Human Chat Support
  • GDPR Compliant
  • End to End Encryption
  • No Commitments or Contracts
  • Easy to Integrate API’s
  • 99.99% Uptime

Eligibility to Get Started with WhatsApp Official Account

Understand what all are the requirements and eligibility to get started with WhatsApp Official Account

Business verification Website or facebook page is mandatory
Facebook business manager Create Now for Free
Local Business Registration see the list of supported documents
A Mobile number that is currently not registered with WhatsApp
The business that does not fall under the excepted categories listed here see the categories

WhatsApp Official Message Categories

WhatsApp classifies the messages into 4 categories and businesses need to select the appropriate category while sending messages via WhatsApp Official solution

User Initiated Messages

User initiated messages means messages that are sent from a user and received by a business and this opens a service conversation session for next 24 hours. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get reset whenever a new message is received from a user. When a user session is active you can send any type of message including marketing, promotional, media, contact, location etc. When a business replies to user-initiated messages the conversation is categorized as “Service Conversation”

Business Initiated Messages (Template Messages)

When the 24-hour session is expired or a Business wants to initiate a message then needs to make use of Template Messages. Templates are pre-approved messages from WhatsApp which used to send outbound messages and classify as Utility Conversations, Authentication & Marketing. Businesses must select the appropriate category while sending business-initiated messages and each category

1

Utility Conversations

Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements

2

Authentication Conversations

Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)

3

Marketing Conversations

Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.

4

Service Conversations

When a customer sends a message to the business and the replies from the business are considered a service conversation and this is valid for 24 hours from the last message time of the user

Understanding WhatsApp Templates and How it Works

WhatsApp templates are used to initiate a conversation with users when there is no 24-hour service conversation window available or when the business needs to proactively send messages.

WhatsApp Template Categories

There are three types of template categories that you need to select while requesting a template from WhatsApp:

1

Utility

This category facilitates a specific, agreed-upon request, transaction, or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.

2

Authentication

This category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

3

Marketing Conversations

This category includes promotions or offers, informational updates, or invitations for customers to respond or take action. Any conversation that does not qualify as utility or authentication is considered a marketing conversation.

Template Charges

WhatsApp charges you based on the template category and the destination phone number's country code. Each template has different charges that vary according to the recipient's country to whom you are sending template messages.

Charges Per Conversations

WhatsApp charges businesses per conversation, not per message. This means when you send a Marketing message, the first message will be charged as per the marketing template and user country price. This opens a Marketing Conversation that is valid for 24 hours from the first message sent time. If you are sending more messages to this user in the same template category, you won't be billed till 24 hours.

Supported Template Languages

WhatsApp supports almost all languages for templates, and you will have the option to select the language when requesting through our platform or API. See all Supported Languages

WhatsApp Template Review Process

All templates are reviewed by the WhatsApp team to ensure the contents and category selection are as per their policy. A template can take between 2 hours and 2 days to get approved.

Dynamic Variable

A dynamic variable is an important part of the templates. It allows you to pass dynamic content to the message. While requesting message templates, you can specify the dynamic variable like {{1}}, {{2}}.

For example: "Your One Time Password (OTP) to {{1}} is {{2}}". In the above template, you can replace {{1}} and {{2}} with your own value when sending the message.

WhatsApp Template Quality

WhatsApp has template-wise quality checking and scoring. Each template has a quality score based on how users respond to the messages, like spam reports, blocking, etc. If the quality goes below a specific limit, WhatsApp will first block the capabilities of using that template and later put restrictions on the number for sending messages or downgrade the message-sending tiers.

Supported Message Formats in Templates

WhatsApp doesn't support all messaging formats in templates, for example, sending a file, and sharing a location is not supported. Below are the supported message formats that can be used in a template:

Text, Image, Video, PDF, 3 Buttons, 2 Call to Actions (Open Website, Call).

WhatsApp Messaging Rules

You can’t simply type and send messages when you are using WhatsApp Official solution, below are the rules you need to follow while sending messages.

Conversation Category Restriction Supported Message Formats Conversation Validity
To Reply an Incoming Message Service No restrictions, free hand messages can be sent and support sending all formats of messages during this window All 24 hours
To Send Utility / Transactional Messages Utility Only pre-approved templates can be sent Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. 24 hours
To Send an OTP Authentication Only pre-approved templates can be sent, Only Text with One button is supported All 24 hours
To Send Marketing/Promotional Messages Marketing Only pre-approved templates can be sent. Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. 24 hours

How WhatsApp Conversation Based Billing Works

WhatsApp bills business for each conversation based on the message category and the recipient country.

How new conversation categories are billed

Conversation charges will be based on the template category. When a template is delivered, it opens a new conversation of that category and incurs the charge of that conversation category, unless the template is delivered during an open conversation of that category. For example, if a utility conversation is open and a marketing template is delivered within that open conversation, a new, separate marketing conversation is opened and a marketing conversation charge is initiated.

However, sending multiple templates of the same category within an open conversation will not incur additional charges. For example, a business can send multiple utility templates in an open utility conversation with no additional charges.

Service conversations will still only be initiated when no other conversation window is open and a business responds to a user with a free-form message within the 24-hour customer service window. If a business replies to a user with a template message or sends a template message in an open service conversation, this opens a new conversation based on the template category.

The exception to this is free entry point conversations. During the free window, businesses can send multiple templates of different categories, and no new conversation will be opened.

Charges for conversations are based on the user’s country code. A user here is defined as the customer that your business is communicating with. Rates for business-initiated and user-initiated conversations vary by country or region.


See the examples below for a better understanding

Any time a template message is delivered, it will result in a conversation charge unless it is sent in a conversation of the same category. For example, if a utility template is delivered during a service conversation, it will open a separate utility conversation open for 24 hours from the time the utility template is delivered.

If a utility template is delivered during an open utility conversation, it will not open a new utility conversation or create a new charge. Below are several examples to illustrate how conversation charges work.

Example 1

Opening a marketing conversation inside a service conversation

A service conversation is opened at 9:31 when a business response to a customer message is delivered. A marketing template is delivered while this service conversation is still open at 4:30. This opens a separate marketing conversation.

The result is one charge for a service conversation and one charge for a marketing conversation.
Example 1 – Opening a marketing conversation inside a service conversation
Example 2

Opening a utility conversation inside a marketing conversation

A marketing conversation is opened at 3:40 when a marketing template message is delivered. Later, with the marketing conversation still open, a utility template is delivered at 6:00. This opens a separate utility conversation.

The result is one charge for a marketing conversation and one charge for a utility conversation.
Opening a utility conversation inside a marketing conversation
Example 3

Two templates of the same category result in only one conversation charge.

A utility conversation is opened at 9:00 when a utility template message is delivered. Later, with the utility conversation still open, another utility template message is delivered at 11:00. There is no new conversation charge because the template category used within the open conversation window did not change.

The result is one utility conversation charge.
Two templates of the same category result in only one conversation charge.
Example 4

One template with both utility and marketing content

A template that includes content that is both utility and marketing based on the template
guidelines is delivered at 11:59. Whenever marketing content is identified in a template, the template will be categorized as marketing.

The result is one marketing conversation charge
 One template with both utility and marketing content
Unlimited Service Conversations

WhatsApp offers unlimited free service conversations which are shared among all connected phone numbers. Therefore, if your business primarily focuses on customer service or responds to user-initiated messages within a 24-hour window, charges will not be applicable

WhatsApp Messaging Quality Process

When you register a new number with WhatsApp you can’t send millions of messages from day one instead you must go through a warmup process as mentioned in the below tier

Messaging Limits

Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period. Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:

  1. unique customers
  2. 10K unique customers
  3. 100K unique customers
  4. 1K unique customers
  5. An unlimited number of unique customers

Increasing Limits

Each time you initiate a new conversation with a unique customer WhatsApp will determine if your limit should be increased. This determination is based on the following criteria:

  1. Your phone number quality rating is Medium or High
  2. in the last 7 days you have initiated X or more conversations with unique customers,
    where X is your current messaging limit divided by 2
  3. If you meet all conditions, WhatsApp will increase your messaging limit by one level in 24 hours.
Decreasing Limits

Each time you initiate a new conversation with a unique customer WhatsApp will check your phone number quality rating. If the rating has been Low for the last 7 days, we will immediately decrease your messaging limit by one level.

Quality Rating

Your quality rating is based on how messages have been received by recipients over the past seven days and are weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business.

WhatsApp Country Wise Conversation Charges

Please review the Picky Assist Monthly Plans and the applicable WhatsApp conversation charges per country for businesses sending messages via an Official WhatsApp Account. Picky Assist charges are fixed, while WhatsApp conversation charges vary based on usage, as detailed below:

One Time
Setup Charges
Monthly
Rental
Free
Interactions
Number of Messages which can send and receive in a billing cycle, business will be charged extra after the free limits are exhausted
Additional Interaction
Charges
Service Conversation
Charges to UNITED STATES
Charges when a user sends you a message and you reply to the message is delivered, charges only once in every 24 hours and charges vary from User country.
Utiltity Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved utility template message and it is delivered to the user, only the first utility template messages will be charged for the 24 hours.
Marketing Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved marketing template message and it is delivered to the user, only the first marketing template messages will be charged for the 24 hours.
Authentication Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved authentication template message and it is delivered to the user, only the first authentication template messages will be charged for the 24 hours.
Free
Conversation (monthly)
Number of free conversation in a calendar month, business will be charged for usage only after the free conversation limit is exhausted
Free
Credit (monthly)
Each plan will comes with free credit limit which can be used for User or Business initiated messages after the free conversations in a month is exhausted
Throughput
Per Second (TPS)
Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Additional
10 TPS
API
Access
All In One Communication
Suite Access (5000 Subscribers)
Access to Complete Product & Featue. Subscriber means when someone sends a message to any channel they will become your subscriber. You only need to pay for monthly active subscribers. i.e if someone sends a message last month and no interaction in the current month then it will consider as inactive subscriber and will not count for billing
Small
$99
One Time Setup Charges
$99
Monthly Rental
$99
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
75000
Additional Session Message Charges (Flat to any Country)
$0.0009
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Convorsation
Unlimited
Free Credit
$10
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
5 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Medium
$199
One Time Setup Charges
$199
Monthly Rental
$199
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
200000
Additional Session Message Charges (Flat to any Country)
$0.0007
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Free Credit
$50
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
10 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Large
$299
One Time Setup Charges
$299
Monthly Rental
$299
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
300000
Additional Session Message Charges (Flat to any Country)
$0.0006
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Monthly Rental
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
15 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Unlimited
$399
One Time Setup Charges
$0
Monthly Rental
$399
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
Unlimited
Additional Session Message Charges (Flat to any Country)
$0
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Free Credit
$150
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
20 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
One Time
Setup Charges
Yearly
Rental
Free
Interactions
Number of Messages which can send and receive in a billing cycle, business will be charged extra after the free limits are exhausted
Additional Interaction
Charges
Service Conversation
Charges to UNITED STATES
Charges when a user sends you a message and you reply to the message is delivered, charges only once in every 24 hours and charges vary from User country.
Utiltity Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved utility template message and it is delivered to the user, only the first utility template messages will be charged for the 24 hours.
Marketing Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved marketing template message and it is delivered to the user, only the first marketing template messages will be charged for the 24 hours.
Authentication Conversation
Charges to UNITED STATES
Charges when you initiate a pre-approved authentication template message and it is delivered to the user, only the first authentication template messages will be charged for the 24 hours.
Free
Conversation (monthly)
Number of free conversation in a calendar month, business will be charged for usage only after the free conversation limit is exhausted
Free
Credit (monthly)
Each plan will comes with free credit limit which can be used for User or Business initiated messages after the free conversations in a month
Throughput
Per Second (TPS)
Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Additional
10 TPS
API
Access
All In One Communication
Suite Access (5000 Subscribers)
Access to Complete Product & Featue. Subscriber means when someone sends a message to any channel they will become your subscriber. You only need to pay for monthly active subscribers. i.e if someone sends a message last month and no interaction in the current month then it will consider as inactive subscriber and will not count for billing
Small
$999
One Time Setup Charges
$0
Monthly Rental
$999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
75000
Additional Session Message Charges (Flat to any Country)
$0.0009
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Convorsation
Unlimited
Free Credit
$10
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
5 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Medium
$1999
One Time Setup Charges
$0
Monthly Rental
$1999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
200000
Additional Session Message Charges (Flat to any Country)
$0.0007
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Free Credit
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
10 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Large
$2999
One Time Setup Charges
$0
Monthly Rental
$2999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
300000
Additional Session Message Charges (Flat to any Country)
$0.0006
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Free Credit
$100
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
15 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
Unlimited
$3999
One Time Setup Charges
$0
Monthly Rental
$3999
Free Session Messages Per MonthAll inbound and outbound messages to your WhatsApp number is called Session. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get resets whenever a new message receives from a user
Unlimited
Additional Session Message Charges (Flat to any Country)
$0
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0
User Initiated Charges
$0.004
Template Charges to INDIA This is the charge need to pay if you want to send message after 24 hours window and will be billed as per the destination country.
$0.025
User Initiated Charges
$0.0135
Free Conversations
Unlimited
Free Credit
$150
Throughput Per Second (TPS) Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages
20 TPS
Additional 10 TPS
$70
API Access
All In One Communication Suite Access Upto 5000 Active Monthly Subscribers Message Send & Receive Speed 10 TPS means the system is capable of sending and receiving 10 messages in a second i.e 1 minute it can send and receive 600 messages

*The above prices are effective from February 1st 2022 onwards applicable for all existing and new WhatsApp Official Customers.

Edit the conversations in the below box to get estimate conversation charges

Charges in other currencies than USD shown here are only for reference and you will be billed as per the charges mentioned in USD (United States Dollar).

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Download Country Wise Conversation Charges

Display Name & Verification Badge - Green Tick

Understand all about Display Name for business and verified green badge tick terms

Display Name

The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with WhatsApp display name guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp official Business Account.

Display Name
WhatsApp Verified Green Tick

If your business desires to have a WhatsApp Verified Green Tick, it must be considered a notable business. A notable business is a well-known business that has a substantial presence in news articles from publications with sizable audiences. WhatsApp official Business Accounts are issued for phone numbers. With the same phone number, you can use the current or a new business name to apply for the WhatsApp official Business Account.

WhatsApp Verified Green Tick

*Both Display Name & WhatsApp Verified Green Tick is subjected to approval from WhatsApp & BSP or ISVs don’t have any role

WhatsApp Opt-in Requirments

As per WhatsApp policy in order to send business-initiated messages to WhatsApp users the business must acquire consent from the user in any form as explained here

Requirements

Businesses must follow the below requirements when obtaining opt-in:

  1. Businesses must clearly state that a person is opting in to
    receive messages from the business over WhatsApp
  2. Businesses must clearly state the business's
    name that a person is opting in to receive messages from
  3. Businesses must comply with applicable law
Opt-In Methods

As long as the opt-in method meets the above requirements, it will be policy compliant.
The following are examples of supported opt-in methods:

  1. SMS
  2. Website
  3. In a WhatsApp thread
  4. By phone (using an interactive voice response (IVR) flow)
  5. In-person or on paper (customers can sign a physical document to opt-in)

So if you are considering WhatsApp as a lead generation method to outreach customers then WhatsApp is likely to block your number sooner.

Getting Started

It’s easy to get started with a WhatsApp Official account if you met the
above requirements and agree to the Picky Assist Plans & WhatsApp Conversations-based charges

Checklist to Get Started

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Too Much Compliances & Costly?

If you feel that your business can't adhere to these compliances, is not eligible to get started with WhatsApp's Official solution, or can't afford the conversation charges, don't worry. You can try our WhatsApp Web Automation solution.

Please note that this is not recommended for high-volume messaging, enterprises, or businesses that send time-sensitive messages at scale, among others.

Frequently Asked Questions

Yes, from September 15,2021 onwards WhatsApp supports Full Funnel Promotional Template Message to Opt-In Customer's even after 24 hours session window. All promotional templates needs approval from WhatsApp before sending. Read More
As per WhatsApp OPT-IN policy you need to have valid optin before you send any type of messages to WhatsApp users including the templated messages. Click Here to Know WhatsApp Optin Requirements
From September 15,2021 onwards WhatsApp start accepting full funnel promotional messages as well as, so you can request any type of templates which are subjected to approval from WhatsApp Read More
You can send dynamic messages through templates by just passing the dynamic variables and WhatsApp will pre-fill the message body contents. Read More
In a verified WhatsApp business account you can request upto 250 templates, a template can be requested in many languages and will be counted only as one template.
Yes, all type of media is supported by WhatsApp including contacts and location co-ordinates.
Yes, we can place the request on behalf of you but we don’t guarantee and its sole discretion of the WhatsApp team whether to convert your account as Official Verified Business Account. Read More
Yes, you can do that as far as you can receive SMS or Call in your number, you can even use any landline, toll-free, virtual numbers with WhatsApp
No, we charge you only after getting In-Principle approval from WhatsApp
WhatsApp Official Billing is slightly different than other product and services billing , We have a guide explaining the WhatsApp Billing in detail with examples Read More
You can activate upto 100 WhatsApp number in a verified account, please note each number will be billed separately.
No, getting an official business account approval doesn’t mean your business is verified by WhatsApp. There are two types of WhatsApp business accounts:

Official Business Account: WhatsApp has verified that an authentic brand owns this account. An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn't added the business to their address book. Very few businesses will be an official business account. Being verified on Facebook or Instagram will not help your business be an official business account.

Business Account: By default, any account that is using the WhatsApp Business API is a business account. You can read more details here Read More
YES, you can port your existing WhatsApp Approved Number to us, please contact [email protected] for more details.

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