WhatsApp Chatbots
Build Advanced Conversational WhatsApp Chatbots with our easy to use and scalable API’s or make use of our inbuilt Smart Replies powered by AI to automate your business communication through WhatsApp.
WhatsApp Official Business Solution
Engage Customers Like Never Before on WhatsApp
Scalable, Reliable & Affordable Fully Managed WhatsApp Official Messaging Solution, we take care Onboarding, Support, Billing and fully managed services
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Why Official Whatsapp Account?
Truly Reliable & Highly Scalable Official Messaging Solution
Use Your Number
User your existing landline, toll-free or mobile number
Highly Scalable
250+ Through Put Per Second (TPS) with 99.5% Uptime
Rich Messaging
Supports all type of media files including contact, location
Message Insights
Get Delivery & Read* Reports and Configure Fall Backs
Proactive Messaging
Start Conversation with Users using WhatsApp Approved Templates
100% Official
Your number is Officaly Authorised by WhatsApp. Liberal Blocking
*Read receipt will not generate if users privacy is on
Message Content Types
WhatsApp Supports wide range of messaging types to interact with customers in a more intuitive way than WhatsApp Business App
Text
The classic only text messages combined with emoji’s
Images
The best way to visually represent your brand with Images
Videos
Tell the story in a much better way with Videos
Audio
Speed up the conversation with audio files
Document
Provide instant quotation and invoices as attachments, supports wide range of formats
Location
Let customers reach you quickly to your offices, exhibitions centre or any location.
Contacts
Hassle free contact sharing with anyone
Stickers
Add fun into the conversation with your own branded creative stickers
Quick Reply Buttons
Present users with upto 3 quick reply buttons to get more engagements and seamless experience. As per WhatsApp survey that a user is 30% more likely to engage to a message having buttons
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Call 2 Actions Buttons
Configure upto 2 Call 2 Actions buttons which allows users to take actions like Tracking A Order which redirects to your tracking page or any web application or reach your call centre using the Phone Number button
Supports Only through Templates
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List Menu
Using list message business can send a menu as message with upto 10 lists or choices separated by optional section and header, a great feature to showcase product category, recent orders, saved card details, faq etc
This type of message offers a simpler and more consistent way for users to make a selection when interacting with a business
Read More
All in One
Business
Operating System
The one-stop complete business automation
solution for your business
Teambox
Your Customer’s & Team United through a Unified Inbox Integrated Seamlessly with WhatsApp, Instagram & Facebook Messenger.
Read MoreSmart Replies
Keep your Business Open 24 x 7 With our Artificial Intelligence (AI) & Machine Learning (ML) Chatbots. Seamless Integration with ChatGPT
Read MoreBroadcaster
Send Personalised WhatsApp & Emai at Scale, Upload From Excel Sheet, Segmentation, and much more.
Read More
Conversational Funnel
A unified funnel that combines data, conversations, and processes for tailored goal achievement.
Read MoreNo Code Flow Builder
Build a complex chatbot and workflow with our no-code drag-and-drop flow builder to automate most of your repetitive tasks.
Read MoreAll in one CRM
The all-in-one CRM with AI chatbots & WhatsApp automation. Improves lead management.
Read MoreConnector
Connect Picky Assist & WhatsApp with 5000+ App. Multiple Steps, Filters, Delay, Formatter & Actions.
Read MoreWhy Picky Assist ?
We know there are competitors in the market and winning the customer’s heart is possible only by answering “Why Picky Assist?” below are the answers for you,
WhatsApp
Tech Partner
Picky Assist is a WhatsApp Tech Partner, working with leading BSPs to onboard businesses globally in line with WhatsApp's Terms of Service and Commerce Policy.
Delete
Forever
One of our unique feature “Delete Forever” ensures best in class data security which deletes all messages including media files after a specified period or instantly as per your requirements from all our servers.
On Demand
Scalability
Our “On Demand Scalability” ensures processing high volume of messages in a scalable manner with WhatsApp Multi Connect & High Availability Architecture. Extra Charges Applies Read More
Integrate into
2000+ Apps
Nobody offers wider integration than us, our Native & Seamless Integration to 5+ popular application and 2000+ app integration via Zapier / Integromat or virtually integrate anywhere through our Connector or build a custom integration using our API & Webhooks.
Instant
onboarding
Embedded Signup reduces onboarding time to minutes by simplifying the process and having all the steps (i.e, connecting WhatsApp Business Manager accounts, creating WhatsApp Business Accounts (WABAs), verifying phone numbers) in a single flow
Bring Your
Own Number
Unlike many other providers who force you to buy a new number or allocate a random number we allow you to bring your own number from any country, you can use your existing WhatsApp Personal or Business number or even a Landline number.
More Reasons to Consider
- Affordable Pricing
- Free Assistance on Blue Tick
- 24 x 7 Human Chat Support
- GDPR Compliant
- End to End Encryption
- No Commitments or Contracts
- Easy to Integrate API’s
- 99.99% Uptime
Eligibility to Get Started with WhatsApp Official Account
Understand what all are the requirements and eligibility to get started with WhatsApp Official Account
Business verification
Website or facebook page is mandatory
Facebook business manager Create Now for Free
Local Business Registration see the list of supported documents
A Mobile number that is currently not registered with WhatsApp
The business that does not fall under the excepted categories listed here see the categories
WhatsApp Official Message Categories
WhatsApp classifies the messages into 4 categories and businesses need to select the appropriate category while sending messages via WhatsApp Official solution
User Initiated Messages
User initiated messages means messages that are sent from a user and received by a business and this opens a service conversation session for next 24 hours. A session will start when the user initiates a message with your number and the session lasts for 24 hours from the last messages received from the particular user, which means the session time will get reset whenever a new message is received from a user. When a user session is active you can send any type of message including marketing, promotional, media, contact, location etc. When a business replies to user-initiated messages the conversation is categorized as “Service Conversation”
Business Initiated Messages (Template Messages)
When the 24-hour session is expired or a Business wants to initiate a message then needs to make use of Template Messages. Templates are pre-approved messages from WhatsApp which used to send outbound messages and categorized as Utility , Authentication & Marketing. Businesses must select the appropriate category while sending business-initiated messages and each category
1
Utility
Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements
2
Authentication
Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
3
Marketing
Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any message that does not qualify as utility or authentication is considered Marketing.
4
Service
When a customer sends a message to the business and the replies from the business are considered a service conversation and this is valid for 24 hours from the last message time of the user
Understanding WhatsApp Templates and How it Works
WhatsApp templates are used to initiate a conversation with users when there is no 24-hour service conversation window available or when the business needs to proactively send messages.
WhatsApp Template Categories
There are three types of template categories that you need to select while requesting a template from WhatsApp:
1
Utility
This category facilitates a specific, agreed-upon request, transaction, or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.
2
Authentication
This category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
3
Marketing
This category includes promotions or offers, informational updates, or invitations for customers to respond or take action. Any message that does not qualify as utility or authentication is considered a Marketing.
Template Charges
WhatsApp charges you based on the template category and the destination phone number's country code. Each template has different charges that vary according to the recipient's country to whom you are sending template messages.
Supported Template Languages
WhatsApp supports almost all languages for templates, and you will have the option to select the language when requesting through our platform or API. See all Supported Languages
WhatsApp Template Review Process
All templates are reviewed by the WhatsApp team to ensure the contents and category selection are as per their policy. A template can take between 2 hours and 2 days to get approved.
Dynamic Variable
A dynamic variable is an important part of the templates. It allows you to pass dynamic content to the message. While requesting message templates, you can specify the dynamic variable like {{1}}, {{2}}.
For example: "Your One Time Password (OTP) to {{1}} is {{2}}". In the above template, you can replace {{1}} and {{2}} with your own value when sending the message.
WhatsApp Template Quality
WhatsApp has template-wise quality checking and scoring. Each template has a quality score based on how users respond to the messages, like spam reports, blocking, etc. If the quality goes below a specific limit, WhatsApp will first block the capabilities of using that template and later put restrictions on the number for sending messages or downgrade the message-sending tiers.
Supported Message Formats in Templates
WhatsApp doesn't support all messaging formats in templates, for example, sending a file, and sharing a location is not supported. Below are the supported message formats that can be used in a template:
Text, Image, Video, PDF, 3 Buttons, 2 Call to Actions (Open Website, Call).WhatsApp Messaging Rules
You can’t simply type and send messages when you are using WhatsApp Official solution, below are the rules you need to follow while sending messages.
| Message Category | Restriction | Supported Message Formats | Conversation Validity |
|---|
| To Reply an Incoming Message | Service | No restrictions, free hand messages can be sent and support sending all formats of messages during this window | All | 24 hours |
|---|---|---|---|---|
| To Send Utility / Transactional Messages | Utility | Only pre-approved templates can be sent | Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. | 24 hours |
| To Send an OTP | Authentication | Only pre-approved templates can be sent, Only Text with One button is supported | All | 24 hours |
| To Send Marketing/Promotional Messages | Marketing | Only pre-approved templates can be sent. | Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. | 24 hours |
WhatsApp Per-Message Pricing Policy (Effective July 1, 2025)
Starting July 1, 2025, WhatsApp Business API will shift to a simple per-message pricing model across all template types: Marketing, Utility, and Authentication.
Per-Message Billing
Businesses will be billed for each WhatsApp template message sent, based on its category and the recipient’s country. For example, marketing messages will be charged per message according to the destination country. Similarly, Utility messages (such as shipping or transaction alerts) and Authentication messages will also be billed per message, determined by the recipient’s country code.
Free Customer Service Window
If a user starts a chat through a Click-to-WhatsApp paid ad, and the business replies within 24 hours, a 72-hour free-entry window is activated. During this period, all templates — Marketing, Utility, and Authentication — are free to send.
Free Entry-Point Conversations (72-Hour Window)
If a user starts a chat through a Click-to-WhatsApp paid ad, and the business replies within 24 hours, a 72-hour free-entry window is activated. During this period, all templates — Marketing, Utility, and Authentication — are free to send.
Unlimited Service Conversations
WhatsApp offers unlimited free service conversations which are shared among all connected phone numbers. Therefore, if your business primarily focuses on customer service or responds to user-initiated messages within a 24-hour window, charges will not be applicable
These changes apply to all WhatsApp Business API accounts worldwide starting July 1, 2025
WhatsApp Messaging Quality Process
When you register a new number with WhatsApp you can’t send millions of messages from day one instead you must go through a warmup process as mentioned in the below tier
Messaging Limits
Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period. Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:
- unique customers
- 10K unique customers
- 100K unique customers
- 1K unique customers
- An unlimited number of unique customers
Increasing Limits
Each time you initiate a new conversation with a unique customer WhatsApp will determine if your limit should be increased. This determination is based on the following criteria:
- Your phone number quality rating is Medium or High
-
in the last 7 days you have initiated X or more conversations with unique customers,
where X is your current messaging limit divided by 2 - If you meet all conditions, WhatsApp will increase your messaging limit by one level in 24 hours.
Decreasing Limits
Each time you initiate a new conversation with a unique customer WhatsApp will check your phone number quality rating. If the rating has been Low for the last 7 days, we will immediately decrease your messaging limit by one level.
Quality Rating
Your quality rating is based on how messages have been received by recipients over the past seven days and are weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business.
WhatsApp Country-Wise Messaging Charges Calculator
Easily estimate how much it will cost your business to send Marketing, Utility, and Authentication template messages across different countries.
Display Name & Verification Badge - Blue tick
Understand all about Display Name for business and Verified Blue Tick badge
Display Name
The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with WhatsApp display name guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp official Business Account.
WhatsApp Verified Blue tick
If your business desires to have a WhatsApp Verified Blue tick, it must be considered a notable business. A notable business is a well-known business that has a substantial presence in news articles from publications with sizable audiences. WhatsApp official Business Accounts are issued for phone numbers. With the same phone number, you can use the current or a new business name to apply for the WhatsApp official Business Account.
*Both Display Name & WhatsApp Verified Blue Tick are subjected to approval from WhatsApp & BSP or ISVs don’t have any role
WhatsApp Opt-in Requirments
As per WhatsApp policy in order to send business-initiated messages to WhatsApp users the business must acquire consent from the user in any form as explained here
Requirements
Businesses must follow the below requirements when obtaining opt-in:
-
Businesses must clearly state that a person is opting in to
receive messages from the business over WhatsApp -
Businesses must clearly state the business's
name that a person is opting in to receive messages from - Businesses must comply with applicable law
Opt-In Methods
As long as the opt-in method meets the above requirements, it will be policy compliant.
The following are examples of supported opt-in methods:
- SMS
- Website
- In a WhatsApp thread
- By phone (using an interactive voice response (IVR) flow)
- In-person or on paper (customers can sign a physical document to opt-in)
So if you are considering WhatsApp as a lead generation method to outreach customers then WhatsApp is likely to block your number sooner.
Getting Started
It’s easy to get started with a WhatsApp Official account if you met the
above requirements and agree to the Picky Assist Plans & WhatsApp Charges
Frequently Asked Questions
Can I send promotional messages to my opt-in customers?
Yes, from September 15,2021 onwards WhatsApp supports Full Funnel Promotional Template Message to Opt-In Customer's even after 24 hours session window. All promotional templates needs approval from WhatsApp before sending. Read More
How to take Optin for sending messages?
As per WhatsApp OPT-IN policy you need to have valid optin before you send any type of messages to WhatsApp users including the templated messages. Click Here to Know WhatsApp Optin Requirements
What kind of templates are approved by WhatsApp?
From September 15,2021 onwards WhatsApp start accepting full funnel promotional messages as well as, so you can request any type of templates which are subjected to approval from WhatsApp Read More
I have to send dynamic message through templates, how it works?
You can send dynamic messages through templates by just passing the dynamic variables and WhatsApp will pre-fill the message body contents.
Read More
How many templates can i request per account?
In a verified WhatsApp business account you can request upto 250 templates, a template can be requested in many languages and will be counted only as one template.
Is it possible to send and receive media files including contacts & location?
Yes, all type of media is supported by WhatsApp including contacts and location co-ordinates.
Do you help to get a WhatsApp Verified Business Offical Account with Blue tick ?
Yes, we can place the request on behalf of you but we don’t guarantee and its sole discretion of the WhatsApp team whether to convert your account as Official Verified Business Account. Read More
Can I convert my existing WhatsApp number as WhatsApp Official Number?
Yes, you can do that as far as you can receive SMS or Call in your number, you can even use any landline, toll-free, virtual numbers with WhatsApp
Will you charge any upfront cost before getting approval?
No, we charge you only after getting In-Principle approval from WhatsApp
How many WhatsApp numbers can be activated in an account?
You can activate upto 100 WhatsApp number in a verified account, please note each number will be billed separately.
Will I get a verified badge (Blue tick) and Instead of Number will my brand name (Display Name) is visible to users who receive the message?
No, getting an official business account approval doesn’t mean your business is verified by WhatsApp. There are two types of WhatsApp business accounts:
Official Business Account: WhatsApp has verified that an authentic brand owns this account. An official business account has a blue checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn't added the business to their address book. Very few businesses will be an official business account. Being verified on Facebook or Instagram will not help your business be an official business account.
Business Account: By default, any account that is using the WhatsApp Business API is a business account. You can read more details here Read More
Official Business Account: WhatsApp has verified that an authentic brand owns this account. An official business account has a blue checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn't added the business to their address book. Very few businesses will be an official business account. Being verified on Facebook or Instagram will not help your business be an official business account.
Business Account: By default, any account that is using the WhatsApp Business API is a business account. You can read more details here Read More
I am using WhatsApp Approved number from another Solution provider, can I port this number to you?
YES, you can port your existing WhatsApp Approved Number to us, please contact [email protected] for more details.
