What is WhatsApp Broadcaster
Broadcaster means sending messages to mass people or groups either with personalized or general messages contents related to marketing, informational, transactional etc. Broadcaster eliminates the effort of sending messages one by one which saves time. Businesses can segment their customers and broadcast messages with just a few clicks.
In short, broadcaster helps businesses to send personalized and enhanced messages with images, video, pdf , audio, interactive call to action buttons etc in just few clicks
Why WhatsApp Broadcaster ?
There are many reasons why WhatsApp Broadcaster is more effective than any other communication medium. Let's go in deep why should businesses use WhatsApp Broadcaster
2 Bn Active Users
There are 2 Bn Active WhatsApp users around the globe exchanging more than 90 billion messages in a day. So many of your customers or prospects probably using WhatsApp
98% Open Rates
WhatsApp has incredible engagement rates 98% of messages are opened and read, with 90% of them getting opened within 3 seconds of being received.
High Engagement Ratio
10 out of 6 customers are likely to reply to WhatsApp messages if message contents are relevant to them.
High Brand Visibility
50% cost-effective than any other available communication mediums.
High Sales Closure
Right message at the right time increases the sales closure chance by 30%
Cost-Effective
50% cost-effective than any other available communication mediums.
Picky Assist WhatsApp Broadcaster Unique Features
We have combined many industry first feature to make your WhatsApp campaign a grand success,
Send Interactive Messages
Present user with buttons or list menu so that they can take different call to actions as defined by your business
Auto Followup Actions
Sending just a campaign isn’t enough for growing businesses you must follow up with them effectively to get maximum ROI for your business, that's why we have auto follow-up actions which can be defined to send a follow-up message automatically if the contact is not replied within x time you defined, you can also define actions when a contact replied to your campaign.
Possibilities
Automatically sending a follow-up message after 1 day if no response from your contacts helps you to maximize the ROI and increase the conversation ratio by 10x
Automatically add a tag, assign the contact to an agent or contact owner if the contact is not responded within the time you configured which helps you to segregate contacts and retarget them further easily
Automatically taking a group of actions like removing from a drip campaign, and pausing smart replies when a contact responds helps you to understand the context and engage customers more effectively.
Data-driven dynamic messaging
We know that sending the same message to different customers doesn’t work so we have data-driven dynamic messages which allow you to deliver highly personalized messages which are more relevant to each customer in a single campaign
Possibilities
Abandon Recovery
Product Suggestions
Cross & Upsell
Personalized Coupons
Personalized Offers
Purchase history-based offers
Purchase value-based offers
When a new blog post, broadcast to all segments
When a new offer is a segment broadcast to all
When new products are added to a specific category, broadcast to all
Recurring Auto Scheduling
Create a campaign once and run it forever with the industry first recurring advanced auto-scheduling feature capable of automatically sending static or dynamic contents to your audience on a regular intervals that too with segmentation
Possibilities
Send sales figures to CEO at daily 8 pm except on weekends
Daily 10 am fetch new posts from a WordPress blog and send to a segmented audience
Sync data in every 2 hours from 3rd party app to Picky Assist
Send meeting reminders to remote sales team on every friday at 3 pm except 3rd week
Send reminder to server admin to backup data on every 2nd saturday at 11 ams
Send birthday or anniversary greeting at 12:01 am on birthday
Send currency, gold or commodity pricing to a large audience at 9 am daily except Sunday
Send EMI reminder on 3rd, 5th, 10th and 25th of every month at 11.30 am
Send a month end offer to customers on every last day of the month at 10 am
Auto-grow your audience list
We offer many ways to grow your opt-in audience list automatically
*Works only with WhatsApp Web Automation channel and this feature is not scalable and may not work smoothly always. Read more
Possibilities
Add a customer into high net worth list automatically when they spend more than $1000 in a single order
Whenever someone fills a contact or lead form in your website add them into a lead list and automatically tag as a new lead
When a lead is qualified with a score more than 70 then add them into a “hot lead” list.
Comprehensive Opt-out Management
Peace of mind is guaranteed with our comprehensive opt-out management system which minimizes the risk of your number getting banned by WhatsApp
Dynamic Action on Clicks
Our unique and smart tracking feature allows you to track all the URLs and buttons in a campaign like never before, define one or many actions whenever a contact clicks on any of your URL or buttons for example whenever a contacts clicks a specific link in your campaign then automatically send a business proposal via WhatsApp after 1 hour or automatically add the contact into a WhatsApp Group
Possibilities
Measure the effectiveness of the engagements helps you to create better campaigns that engage more contacts
Pinpoint exactly where users click within emails, chat messages, or website CTAs.
Track which messages, links, or offers resonate most with different user segments.
Broadcast to WhatsApp Groups
Send or schedule /recurring schedule messages to one or many WhatsApp groups using existing WhatsApp personal or business number
*Works only with WhatsApp Web Automation channel and this feature is not scalable and may not work smoothly always. Read more
Possibilities
Send greetings to one or many WhatsApp groups automatically with scheduler
Send same content to many groups with just a click can save your time a lot
Automatically post offers and discounts coupons to one or many groups as soon you created in your ecommerce store
Automatically post offers and discounts coupons to one or many groups as soon you created in your ecommerce store
Periodically send educational contents only to a specific groups
Measure Effectiveness of Campaigns
Measure how your campaigns are performing with our comprehensive reporting helps you to take informed decisions
Compare WhatsApp Vs SMS Vs Email
Let's compare all the major communication channel to find the best engaging one.
Feature | SMS | ||
---|---|---|---|
Open & Read Ratio | 98% | 80% | 20% |
CTR | 70% | 50% | 3% |
Read Timings | 90% reads within 3 seconds | 70% reads within 5 minutes | 20% reads within 2 hours |
Respond Time | 30 seconds | 90 seconds | 90 minutes |
Response Ratio | 60% | 20% | 5% |
Brand Recall | High | Moderate | Low |
Sales Closure Chances | 60% | 30% | 5% |
Rich Messaging | Yes | No | Limited (Video not supported) |
Forwarding Chances | High | Moderate | Low |
Customer Preference | 80% | 60% | 30% |
Young Audience | 90% | 70% | 50% |
Messaging Sending Rules & Pricing
Know the rules set by WhatsApp to send messages through their platform so that you can effectively plan your campaign
There is a mandatory warmup process for all new WhatsApp number connected with WhatsApp official or cloud channel, you are able to send messages to 1000 contacts in 24 hours, when you send more messages your limit will be increased by WhatsApp to 10,000 thereafter 100000 and then Unlimited
Your Picky Assist account should have enough balance to send template messages via WhatsApp official and those who are using WhatsApp Cloud API must link their credit card with their facebook business manager account in order to send messages
WhatsApp group messages are possible only for those who are using WhatsApp Web automation as a channel and this service is not scalable and may have downtime
When you are using WhatsApp official and cloud api as channel for sending messages you need to pay conversation charges as per the recipient country
WhatsApp web automation channel is not scalable and may not have higher delivery ratio and messages may miss when sending in large
Picky Assist is not responsible for any blocking of WhatsApp number for any reasons and we will not able to get the number reactivated
You must make use of WhatsApp templates to send messages via WhatsApp Official or Cloud API
We will bill you for all submitted messages i.e even if your messages is failed for any reason we will not refund the amount
WhatsApp web automation services are not scalable and not reliable comparing with WhatsApp Official and Cloud API