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Whatsapp Business API | Picky Assist
WhatsApp Official Business Solution

Engage Customers Like Never Before on WhatsApp

Scalable, Reliable & Affordable Fully Managed WhatsApp Official Messaging Solution, we take care Onboarding, Support, Billing and fully managed services

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Engage Customers Like Never Before on WhatsApp

Why Official Whatsapp Account?

Truly Reliable & Highly Scalable Official WhatsApp API Messaging Solution

Use Your Number

User your existing landline, toll-free or mobile number

Highly Scalable

Can be upgraded to 1,000 Messages Per Second (MPS) with 99.5% Uptime

Rich Messaging

Supports all type of media files including contact, location

Message Insights

Get Delivery Reports and Configure Fall Backs

Proactive Messaging

Start Conversation with Users using WhatsApp Approved Templates

100% Official

Your number is Officaly Authorised by WhatsApp. Liberal Blocking

*Read receipt will not generate if users privacy is on

Choose the Right WhatsApp Solution for Your Business

Message Content Types

WhatsApp Supports wide range of messaging types to interact with customers in a more intuitive way than WhatsApp Business App

General Messages

Standard formats for everyday customer conversations.

T
Telecom Wirelessonline
Text Messages
Image Video Doc
Audio / Stickers
Send Location
Reaction Messages

Interactive Messages

Tappable messages that make it easy for customers to respond.

T
Telecom Wirelessonline
Quick Reply
List Menu
Carousel

Call to Action Messages

Buttons that take customers to the next step with one tap.

T
Telecom Wirelessonline
Website
Phone Number
Copy Code

WhatsApp Commerce

Only in WhatsApp Business API

Let customers browse and buy without leaving the chat.

S
Fresh Storeonline

WhatsApp Payment

Only in WhatsApp Business API

Collect payments securely inside the conversation.

S
Fresh Storeonline
WhatsApp Payment

Why Picky Assist ?

We know there are competitors in the market and winning the customer’s heart is possible only by answering “Why Picky Assist?” below are the answers for you,

WhatsApp
Tech Partner

Picky Assist is a WhatsApp Tech Partner, working with leading BSPs to onboard businesses globally in line with WhatsApp’s Terms of Service and Commerce Policy.

Delete
Forever

One of our unique feature “Delete Forever” ensures best in class data security which deletes all messages including media files after a specified period or instantly as per your requirements from all our servers.

On Demand
Scalability

Our “On Demand Scalability” ensures processing high volume of messages in a scalable manner with WhatsApp Multi Connect & High Availability Architecture. Extra Charges Applies Read More

Integrate into
2000+ Apps

Nobody offers wider integration than us, our Native & Seamless Integration to 5+ popular application and 2000+ app integration via Zapier / Integromat or virtually integrate anywhere through our Connector or build a custom integration using our API & Webhooks.

Instant
onboarding

Embedded Signup reduces onboarding time to minutes by simplifying the process and having all the steps (i.e, connecting WhatsApp Business Manager accounts, creating WhatsApp Business Accounts (WABAs), verifying phone numbers) in a single flow

Bring Your
Own Number

Unlike many other providers who force you to buy a new number or allocate a random number we allow you to bring your own number from any country, you can use your existing WhatsApp Personal or Business number or even a Landline number.

More Reasons to Consider

  • Affordable Pricing
  • Free Assistance on Blue Tick
  • Human Support
  • GDPR Compliant
  • End to End Encryption
  • No Commitments or Contracts
  • Easy to Integrate API’s
  • 99.99% Uptime

Eligibility to Get Started with WhatsApp Official Account

Understand what all are the requirements and eligibility to get started with WhatsApp Official Account

Business verification with Website or Meta Page
Facebook business manager Create Now for Free
Local Business Registration (required to send more than 250 messages per day) see the list of supported documents
The business that does not fall under the excepted categories listed here see the categories

WhatsApp Automation Solutions

There are 2 options available for you to automate your WhatsApp messaging with Picky Assist. Choose the right solution as per your requirements. Below is the feature list between your regular WhatsApp Business App, WhatsApp Business App + API (Co-existence), and Full WhatsApp Business API.

WhatsApp Country-Wise Messaging Charges Calculator

Easily estimate how much it will cost your business to send Marketing, Utility, and Authentication template messages across different countries.

i

Charges shown in currencies other than USD and INR are only for reference. All Indian customers will be billed in INR, while non-Indian customers will be billed as per the charges mentioned in USD (United States Dollar).

WhatsApp Per-Message Pricing Policy (Effective July 1, 2025)

Starting July 1, 2025, WhatsApp Business API will shift to a simple per-message pricing model across all template types: Marketing, Utility, and Authentication.

Per-Message Billing

Businesses will be billed for each WhatsApp template message sent, based on its category and the recipient’s country. For example, marketing messages will be charged per message according to the destination country. Similarly, Utility messages (such as shipping or transaction alerts) and Authentication messages will also be billed per message, determined by the recipient’s country code.


Free Customer Service Window

If a user starts a chat through a Click-to-WhatsApp paid ad, and the business replies within 24 hours, a 72-hour free-entry window is activated. During this period, all templates — Marketing, Utility, and Authentication — are free to send.

Free Entry-Point Conversations (72-Hour Window)

If a user starts a chat through a Click-to-WhatsApp paid ad, and the business replies within 24 hours, a 72-hour free-entry window is activated. During this period, all templates — Marketing, Utility, and Authentication — are free to send.

Unlimited Service Conversations

WhatsApp offers unlimited free service conversations which are shared among all connected phone numbers. Therefore, if your business primarily focuses on customer service or responds to user-initiated messages within a 24-hour window, charges will not be applicable

These changes apply to all WhatsApp Business API accounts worldwide starting July 1, 2025

WhatsApp Official Message Categories

WhatsApp classifies the messages into 4 categories and businesses need to select the appropriate category while sending messages via WhatsApp Official solution

User-Initiated Messages

User-initiated messages are messages sent by a user and received by a business, which opens a service conversation session for the next 24 hours. Each business phone number receives 1,000 free service messages per month as per Meta. Once this free allowance is exhausted, replies sent within the 24-hour customer service window without a template are also billed per message by Meta. Businesses using the API/Platform must keep an active payment method on file to avoid interruptions in message delivery. Messages delivered through free entry point (FEP) ads that click to WhatsApp remain free of charge throughout their active window.

Business Initiated Messages (Template Messages)

When the 24-hour session is expired or a Business wants to initiate a message then needs to make use of Template Messages. Templates are pre-approved messages from WhatsApp which used to send outbound messages and categorized as Utility , Authentication & Marketing. Businesses must select the appropriate category while sending business-initiated messages and each category

1

Utility

Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements

2

Authentication

Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)

3

Marketing

Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any message that does not qualify as utility or authentication is considered Marketing.

4

Service

When a customer sends a message to the business and the replies from the business are considered a service conversation and this is valid for 24 hours from the last message time of the user

Understanding WhatsApp Templates and How They Work

WhatsApp templates are used to initiate a conversation with users when there is no 24-hour service conversation window available or when the business needs to proactively send messages.

WhatsApp Template Categories

There are three types of template categories that you need to select while requesting a template from WhatsApp:

1

Utility

This category facilitates a specific, agreed-upon request, transaction, or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements.

2

Authentication

This category enables businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

3

Marketing

This category includes promotions or offers, informational updates, or invitations for customers to respond or take action. Any message that does not qualify as utility or authentication is considered a Marketing.

Template Charges

WhatsApp charges you based on the template category and the destination phone number’s country code. Each template has different charges that vary according to the recipient’s country to whom you are sending template messages.

Supported Template Languages

WhatsApp supports almost all languages for templates, and you will have the option to select the language when requesting through our platform or API. See all Supported Languages

WhatsApp Template Review Process

All templates are reviewed by the WhatsApp team to ensure the contents and category selection are as per their policy. A template can take between 2 hours and 2 days to get approved.

Dynamic Variable

A dynamic variable is an important part of the templates. It allows you to pass dynamic content to the message. While requesting message templates, you can specify the dynamic variable like {{1}}, {{2}}.

For example: “Your One Time Password (OTP) to {{1}} is {{2}}”. In the above template, you can replace {{1}} and {{2}} with your own value when sending the message.

WhatsApp Template Quality

WhatsApp has template-wise quality checking and scoring. Each template has a quality score based on how users respond to the messages, like spam reports, blocking, etc. If the quality goes below a specific limit, WhatsApp will first block the capabilities of using that template and later put restrictions on the number for sending messages or downgrade the message-sending tiers.

Supported Message Formats in Template

Below are the supported message formats that can be used in a WhatsApp template:

Text, Image, Video, PDF, 10 Buttons, 2 Call to Actions (Open Website, Call) and Location.

Note: Location headers work only in Utility and Marketing templates. A template can have only one header, one body and one footer, and it can have no more than two URL buttons and one Flows button.

WhatsApp Opt-in Requirements

As per WhatsApp policy in order to send business-initiated messages to WhatsApp users the business must acquire consent from the user in any form as explained here

Requirements

Businesses must follow the below requirements when obtaining opt-in:

  1. Businesses must clearly state that a person is opting in to
    receive messages from the business over WhatsApp
  2. Businesses must clearly state the business’s
    name that a person is opting in to receive messages from
  3. Businesses must comply with applicable law
Opt-In Methods

As long as the opt-in method meets the above requirements, it will be policy compliant.
The following are examples of supported opt-in methods:

  1. SMS
  2. Website
  3. In a WhatsApp thread
  4. By phone (using an interactive voice response (IVR) flow)
  5. In-person or on paper (customers can sign a physical document to opt-in)

So if you are considering WhatsApp as a lead generation method to outreach customers then WhatsApp is likely to block your number sooner.

WhatsApp Messaging Rules

You can’t simply type and send messages when you are using WhatsApp Official solution, below are the rules you need to follow while sending messages.

Message Category Restriction Supported Message Formats Conversation Validity
To Reply an Incoming Message Service Billed per message after 1,000 free service messages monthly per number. All 24 hours from user’s last message
To Send Utility / Transactional Messages Utility Only pre-approved templates can be sent Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. Billed per message; no session
To Send an OTP Authentication Only pre-approved templates can be sent, Only Text with One button is supported All Billed per message; no session
To Send Marketing/Promotional Messages Marketing Only pre-approved templates can be sent. Image, Video, PDF, Text, Quick Reply buttons & Call To Action buttons. Billed per message; no session

WhatsApp Messaging Quality Process

When you register a new number with WhatsApp you can’t send millions of messages from day one instead you must go through a warmup process as mentioned in the below tier

Messaging Limits

Messaging limits are the maximum number of unique customers your business can deliver messages to outside a customer service window, within a moving 24-hour period. They are set for your whole business portfolio and shared by all phone numbers in it.

  1. 250 unique customers: The starting limit for a newly created business portfolio.
  2. 2,000 unique customers: After business verification or by delivering 2,000 template messages to unique customers within 30 days with a high quality rating.
  3. 10,000 unique customers: Added automatically once you’re at 2,000 and its quality rating is Medium or High.
  4. 100,000 unique customers: Added automatically through the same scaling checks.
  5. Unlimited: The final automatic scaling stage for verified, high-quality senders.
Increasing Limits

Your limit rises in two stages.

Stage 1: 250 to 2,000.

  1. Verify your business.
  2. Have your Business Solution Provider verify it, if they onboarded you.
  3. Send 2,000 delivered template messages to unique users outside customer service windows within 30 days, using high-quality templates.

Meta then reviews your message quality. If approved, your limit rises to 2,000 right away.

Stage 2: automatic upgrades. Meta raises your limit by one level when:

  1. You are sending high-quality messages across all your numbers and templates.
  2. You used at least half of your current limit in the last 7 days.

Upgrades usually arrive within 6 hours.

Decreasing Limits

Meta has relaxed this part of the rules. Previously, a Flagged quality rating that lasted 7 days could cut a limit by one level. The Flagged state has been removed. A poor quality rating can still hurt you. High-quality messaging is a requirement for automatic scaling, so low quality can stop your limit from rising and put your account at risk through policy enforcement.

Quality Rating

Quality rating reflects how recipients have received your messages over the past seven days, with recent activity weighted more heavily. It is based on user feedback such as blocks, reports, mutes, archives, and the reasons people give when they block a business.

To keep your quality high:

  1. Follow the WhatsApp Business Messaging Policy.
  2. Message only users who have opted in.
  3. Make messages personal and useful to the recipient.
  4. Avoid open-ended welcome messages.
  5. Avoid sending too many messages per day.
  6. Keep content and length tight.

You can see your number’s status, quality rating, and limits in WhatsApp Manager under Account tools > Phone numbers.

Display Name & Verification Badge – Blue Tick

Understand all about Display Name for business and Verified Blue Tick badge

Display Name

The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with WhatsApp display name guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp official Business Account.

Display Name
WhatsApp Verified Blue tick

If your business desires to have a WhatsApp Verified Blue tick, it must be considered a notable business. A notable business is a well-known business that has a substantial presence in news articles from publications with sizable audiences. WhatsApp official Business Accounts are issued for phone numbers. With the same phone number, you can use the current or a new business name to apply for the WhatsApp official Business Account.

WhatsApp Verified Green Tick

*Both Display Name & WhatsApp Verified Blue Tick are subjected to approval from WhatsApp & BSP or ISVs don’t have any role

Restrictions After Connecting with WhatsApp Business API

When you connect your existing WhatsApp Business App with Picky Assist, the following restrictions will apply to your WhatsApp Business App.

Frequently Asked Questions

WhatsApp Business Platform (API) enables businesses to automate customer communication, send approved message templates, integrate WhatsApp with their CRM and other software, and manage conversations at scale. With Picky Assist, you can also build chatbots, AI-powered workflows, automated follow-ups, and team-based customer support.
Yes, subject to eligibility and the onboarding method. You may be able to connect your existing WhatsApp Business App number using Coexistence or migrate an eligible number to the WhatsApp Business Platform.
Yes. Picky Assist Teambox enables multiple team members to manage customer conversations through a centralized inbox. Your team can organize conversations, assign enquiries, coordinate responses, and manage customer communication more efficiently.
Opt-in is the customer’s consent to receive messages from your business on WhatsApp. Before sending business-initiated messages, you must obtain consent in accordance with WhatsApp’s policies and applicable law. Your opt-in process should clearly identify your business and the type of communication customers are agreeing to receive.
Your total cost includes your Picky Assist subscription and applicable Meta messaging charges.

Meta charges for messages based on the message category and the recipient’s country. The main categories are Marketing, Utility, and Authentication.

Starting October 1, 2026, Meta provides 1,000 free service messages per month for each WhatsApp Business phone number. Once this monthly allowance is used, additional service messages are charged at the applicable rate.
Yes. Picky Assist supports integrations through APIs, webhooks, and available connectors. You can connect WhatsApp workflows with supported CRM systems, websites, lead-generation tools, and other business applications to reduce manual data entry and improve follow-up processes.
Yes. WhatsApp Business Platform supports various message formats, including text, images, videos, documents, and supported interactive messages. Available formats depend on the message type, template requirements, and the applicable API capabilities.
Picky Assist offers WhatsApp Catalog Automation and WhatsApp Payment Automation capabilities for Full WhatsApp Business API only (Not supported in Co-existence). These can help businesses present products, guide customers through purchasing journeys, and support eligible payment workflows.
Messaging limits depend on your account eligibility, phone number, quality rating, and Meta’s policies. Newly connected numbers can send up to 250 template messages per day, increasing to 2,000, 10,000, 100,000, and eventually unlimited, subject to business verification and Meta’s eligibility criteria. There is no limit on replies within 24 hours of a customer’s last message; however, applicable Meta charges depend on the message category and recipient’s country.
If you mainly manage conversations manually, the WhatsApp Business App may be sufficient. If you want to retain your existing app while adding automation, consider Coexistence if your account is eligible. If you need centralized team management, deeper integrations, and advanced workflows, Full WhatsApp Business API may be the better fit.
The WhatsApp Business App is designed primarily for businesses managing conversations manually. WhatsApp Coexistence allows eligible businesses to use their existing WhatsApp Business App alongside API-powered automation. Full WhatsApp Business API is designed for businesses that need centralized team inboxes, deeper integrations, and advanced automation without using the WhatsApp Business App for messaging.

Compare the three options to find the right solution for your business.
Yes, with WhatsApp Coexistence, eligible businesses can continue using their existing WhatsApp Business App alongside supported API features. Some app features, linked devices, and chat-history capabilities may be affected. With Full WhatsApp Business API, messaging is managed through compatible business software such as Picky Assist Teambox rather than the WhatsApp Business App.
Yes. You can send marketing campaigns to customers who have provided the required consent, using approved marketing templates where applicable. Campaign delivery is subject to Meta’s messaging policies, recipient eligibility, quality ratings, and messaging limits. Sending unsolicited bulk messages is not permitted.
WhatsApp Message templates are pre-approved message formats used to initiate conversations or send messages outside the customer service window. Common categories include Marketing, Utility, and Authentication. Templates can include dynamic variables, supported media, and eligible interactive buttons. Template approval and permitted content depend on Meta’s current policies.
Yes. When a customer messages your business, you can generally respond with supported free-form messages during the applicable 24-hour customer service window. Outside that window, business-initiated messages generally require an approved template. Applicable messaging charges and exceptions depend on Meta’s current pricing and policies.
Yes. Picky Assist provides chatbot-building and workflow automation capabilities that help you automate common enquiries, collect customer information, qualify leads, and trigger follow-ups. AI-powered features can assist with customer responses and repetitive tasks, while more complex enquiries can be handled by your team.
Connecting to WhatsApp Business Platform does not automatically grant a blue verification badge. Verification is subject to the applicable Meta verification product, eligibility requirements, and approval process. Picky Assist can guide you through the relevant process where assistance is available, but approval cannot be guaranteed.
Yes, you can migrate your WhatsApp Business API number to Picky Assist from any existing WhatsApp Business Solution Provider (BSP) or partner. Before initiating the migration, please ensure that two-step verification (2FA) is disabled in Meta Business Manager and that you have no outstanding bills with your current provider. Read More.
Yes. WhatsApp Business Platform supports a range of use cases, including customer support, lead management, appointment reminders, order updates, sales follow-ups, and marketing campaigns. Picky Assist helps you bring these activities together through automation, integrations, and team collaboration.
You generally need a Meta business account, access to the phone number you intend to use, a compliant business profile, and the information required for the applicable onboarding process. Additional business verification or eligibility requirements may apply. Picky Assist supports onboarding and can help you identify what is needed for your chosen solution.

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